Brandwave

Ambient Weather vs La Crosse:Which is more popular by branded search?

In August 2026, La Crosse had more branded searches than Ambient Weather among weather stations worldwide. La Crosse was estimated to have 60.5K branded searches compared to Ambient Weather’s 9.9K, and held a 42.5% Share of Search versus Ambient Weather’s 7%. These are worldwide searches for English-language branded terms.

Share of Search among weather stations worldwide in August 2026Which is more popular in search, Ambient Weather or La Crosse?
Ambient Weather7%9.9K searches
vs
La Crosse42.5%60.5K searches

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Which is more popular in search, Ambient Weather or La Crosse?

Compare the weather stations people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ambient Weather and La Crosse among weather stations worldwide, by month

Share of Search by month for La Crosse, Ambient Weather. The figures are in the table below the chart.

View monthly share of search table
MonthLa CrosseDavisAcuRiteAmbient WeatherOregon ScientificNetatmo
Oct 202530.8%46%7.5%6.2%9.2%0.3%
Nov 202532.4%39.6%7.9%7.9%11.8%0.39%
Dec 202536.4%36.4%8.9%8.9%8.9%0.36%
Jan 202639.7%32.4%9.7%7.9%9.7%0.58%
Feb 202631.3%46.8%7.7%6.3%7.7%0.37%
Mar 202646.8%31.3%7.7%6.3%7.7%0.3%
Apr 202646%37.6%6.2%5%5%0.16%
May 202639.4%39.4%7.9%6.4%6.4%0.47%
Jun 202646.7%31.2%7.6%7.6%6.2%0.56%
Jul 202646.8%31.3%7.6%7.6%6.3%0.37%
Aug 202642.5%34.8%8.5%7%7%0.34%
Sep 2026——————

How has the Ambient Weather and La Crosse comparison changed over the last 12 months?

  • La Crosse was ahead of Ambient Weather in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Ambient Weather’s estimated Share of Search among weather stations worldwide moved from 6.2% to 7%, and its estimated monthly branded searches held steady at 9.9K.
  • Across the 11 months ending August 2026, La Crosse’s estimated Share of Search among weather stations worldwide moved from 30.8% to 42.5%, and its estimated monthly branded searches moved from 49.5K to 60.5K.

How did search popularity change for weather stations worldwide in August 2026?

  1. In August 2026, La Crosse lost estimated Share of Search among weather stations worldwide, from 46.8% to 42.5%.

  2. In August 2026, Ambient Weather lost estimated Share of Search among weather stations worldwide, from 7.6% to 7%.

How each brand is measured

Brandwave collects information about searches that people make online using Ambient Weather’s and La Crosse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ambient Weather

1 branded search term

  • ambient weather

La Crosse

1 branded search term

  • la crosse weather

How the Brand Demand Index is measured

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