Brandwave

Amazon Transcribe vs Google Cloud Speech-to-Text:Which is more popular?

In September 2026, Google Cloud Speech-to-Text had more branded searches than Amazon Transcribe among speech to text APIs worldwide. Google Cloud Speech-to-Text had about 4,400 branded searches, while Amazon Transcribe had 2,900. Google Cloud Speech-to-Text made up 3.7% of all speech to text API searches we track, and Amazon Transcribe accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about speech to text APIs, Google Cloud Speech-to-Text appeared in four of the five answers and Amazon Transcribe in one. Google Cloud Speech-to-Text was mentioned before Amazon Transcribe in every answer.

Among speech to text APIs worldwide in September 2026

Who do people search for more?

Google Cloud Speech-to-Text, about 52% more searches than Amazon Transcribe

Google Cloud Speech-to-Text 4.4K searchesAmazon Transcribe 2.9K searches

Who does AI mention more?

Google Cloud Speech-to-Text, mentioned in 4 of 5 answers, Amazon Transcribe in 1

Google Cloud Speech-to-Text in 4 of 5Amazon Transcribe in 1 of 5

Who does AI recommend more?

Google Cloud Speech-to-Text, named ahead of Amazon Transcribe in every answer

Google Cloud Speech-to-Text first in 4Amazon Transcribe never first

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Top speech to text APIs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Cloud Speech-to-Text was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amazon Transcribe was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Cloud Speech-to-Text was listed before Amazon Transcribe in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OpenAI speech-to-text API1st
  2. Deepgram2nd
  3. AssemblyAI3rd
  4. Google Cloud Speech-to-Text4th
  5. Amazon Transcribe5th
  6. Speechmatics–
  7. Rev AI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AssemblyAI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Cloud Speech-to-Text4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deepgram3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OpenAI speech-to-text API3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Transcribe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Speechmatics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rev AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about speech to text APIs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amazon Transcribe or Google Cloud Speech-to-Text more popular in search?

This chart shows how often people search Google for Amazon Transcribe and Google Cloud Speech-to-Text by name. Each line represents a brand's share of searches for all seven speech to text APIs we track, month by month, from English-language searches worldwide.

Amazon Transcribe and Google Cloud Speech-to-Text among speech to text APIs worldwide, by month

Share of searches by month for Google Cloud Speech-to-Text, Amazon Transcribe. The figures are in the table below the chart.

View monthly share of searches table
MonthDeepgramAssemblyAISpeechmaticsRev AIGoogle Cloud Speech-to-TextAmazon TranscribeOpenAI speech-to-text API
Oct 202549.5%14.8%12.1%9%9.9%4.4%0.17%
Nov 202546.6%17.1%11.4%11.3%9.3%4.1%0.13%
Dec 202556.7%13.9%9.3%8.3%7.6%4.1%0.13%
Jan 202654.3%16.3%8.9%9.9%7.3%3.2%0.13%
Feb 202653.5%16%8.7%7.8%10.7%3.2%0.15%
Mar 202656.2%16.8%7.5%7.4%9.2%2.7%0.13%
Apr 202655.3%16.6%7.4%7.3%11.1%2.2%0.13%
May 202658.1%17.4%7.8%6.3%7.8%2.3%0.31%
Jun 202660.7%14.9%8.1%6.6%6.6%2.4%0.72%
Jul 202659.7%14.6%8%6.5%8%1.9%1.3%
Aug 202660.3%14.7%8.1%6.8%8.1%2%0.17%
Sep 202662.5%15.3%8.4%7.6%3.7%2.4%0.12%

How has the Amazon Transcribe and Google Cloud Speech-to-Text comparison changed over the last 12 months?

3 findings

How did search popularity change for speech to text APIs worldwide in September 2026?

3 changes

  1. In September 2026, Rev AI overtook Google Cloud Speech-to-Text to rank 4th among speech to text APIs worldwide, with 7.6% of the searches.

  2. In September 2026, Google Cloud Speech-to-Text lost share of searches among speech to text APIs worldwide, from 8.1% to 3.7%.

  3. Estimated monthly branded searches for Amazon Transcribe worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon Transcribe’s and Google Cloud Speech-to-Text’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Transcribe

1 branded search term

  • amazon transcribe

Google Cloud Speech-to-Text

1 branded search term

  • google cloud speech to text

How the Brand Demand Index is measured

Other head-to-heads among speech to text APIs

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