Amazon Transcribe vs AssemblyAI:Which is more popular by branded search?
In August 2026, AssemblyAI had more branded searches than Amazon Transcribe among speech to text APIs worldwide. AssemblyAI was estimated to have 18.1K branded searches compared to Amazon Transcribe’s 2.4K, and held a 16.9% Share of Search versus Amazon Transcribe’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazon Transcribe or AssemblyAI?
Compare the APIs that turn speech into text. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AssemblyAI, Amazon Transcribe. The figures are in the table below the chart.
View monthly share of search table
| Month | Deepgram | AssemblyAI | Speechmatics | Rev AI | Amazon Transcribe |
|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 17.2% | 14% | 6.3% | 5.1% |
| Nov 2025 | 54.6% | 20% | 13.3% | 7.3% | 4.9% |
| Dec 2025 | 64.4% | 15.7% | 10.5% | 4.7% | 4.7% |
| Jan 2026 | 62.7% | 18.8% | 10.3% | 4.6% | 3.7% |
| Feb 2026 | 62.7% | 18.8% | 10.3% | 4.6% | 3.7% |
| Mar 2026 | 64.9% | 19.5% | 8.7% | 3.9% | 3.2% |
| Apr 2026 | 65.3% | 19.6% | 8.7% | 3.9% | 2.6% |
| May 2026 | 65.7% | 19.7% | 8.8% | 3.2% | 2.6% |
| Jun 2026 | 68.2% | 16.7% | 9.1% | 3.3% | 2.7% |
| Jul 2026 | 68.5% | 16.8% | 9.2% | 3.3% | 2.2% |
| Aug 2026 | 69% | 16.9% | 9.2% | 2.7% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Amazon Transcribe and AssemblyAI comparison changed over the last 12 months?
3 findings
- AssemblyAI was ahead of Amazon Transcribe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Transcribe’s estimated Share of Search among speech to text APIs worldwide moved from 5.1% to 2.2%, and its estimated monthly branded searches moved from 5.4K to 2.4K.
- Across the 11 months ending August 2026, AssemblyAI’s estimated Share of Search among speech to text APIs worldwide moved from 17.2% to 16.9%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for speech to text APIs worldwide in August 2026?
1 change
Estimated monthly branded searches for Amazon Transcribe worldwide fell 55.6% over 11 measured months, from 5.4K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Transcribe’s and AssemblyAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Transcribe
1 branded search term
- amazon transcribe
AssemblyAI
1 branded search term
- assemblyai
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.