Amazon Personalize vs Dynamic Yield:Which is more popular?
In September 2026, Dynamic Yield had more branded searches than Amazon Personalize among recommendation engine platforms worldwide. Dynamic Yield had about 4,440 branded searches, while Amazon Personalize had 1,600. Dynamic Yield made up 5.3% of all recommendation engine platform searches we track, and Amazon Personalize accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about recommendation engine platforms, Amazon Personalize appeared in four of the five answers and Dynamic Yield in two. Amazon Personalize was mentioned before Dynamic Yield in every answer.
Who do people search for more?
Dynamic Yield, about 3 searches for every 1 for Amazon Personalize
Who does AI mention more?
Amazon Personalize, mentioned in 4 of 5 answers, Dynamic Yield in 2
Who does AI recommend more?
Amazon Personalize, named ahead of Dynamic Yield in every answer
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Top recommendation engine platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon Personalize was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dynamic Yield was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Personalize was listed before Dynamic Yield in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amazon Personalize4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Recombee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Algolia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bloomreach2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dynamic Yield2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TensorFlow Recommenders2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Constructor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coveo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recommendation engine platforms
5 answers
Asked ChatGPT
“Which recommendation engine platform should I use?”
Asked ChatGPT
“What are the best recommendation engine platforms?”
Asked ChatGPT
“What's the best recommendation engine platform for a product team?”
Searched Google, AI Overview
“personalisation platform”
Searched Google, AI Overview
“recommendation software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Amazon Personalize or Dynamic Yield more popular in search?
This chart shows how often people search Google for Amazon Personalize and Dynamic Yield by name. Each line represents a brand's share of searches for all eight recommendation engine platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Dynamic Yield, Amazon Personalize. The figures are in the table below the chart.
View monthly share of searches table
| Month | Algolia | Bloomreach | Coveo | Dynamic Yield | Amazon Personalize | Constructor | Recombee | TensorFlow Recommenders |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54% | 18.1% | 14.8% | 6.7% | 2.9% | 1% | 1.9% | 0.48% |
| Nov 2025 | 57.4% | 16% | 13.1% | 7.2% | 3.1% | 1.1% | 1.7% | 0.42% |
| Dec 2025 | 56.7% | 15.6% | 15.6% | 5.7% | 3.1% | 1.3% | 1.7% | 0.41% |
| Jan 2026 | 55% | 18.7% | 15.3% | 5.6% | 2% | 1.3% | 1.7% | 0.33% |
| Feb 2026 | 52.2% | 21.4% | 14.3% | 6.4% | 2.2% | 1.5% | 1.5% | 0.31% |
| Mar 2026 | 53.5% | 18.2% | 14.9% | 8.2% | 1.9% | 1.3% | 1.6% | 0.26% |
| Apr 2026 | 56.7% | 19.3% | 12.9% | 5.8% | 2% | 1.1% | 1.7% | 0.51% |
| May 2026 | 54.3% | 18.5% | 15.1% | 6.8% | 2% | 1.1% | 1.6% | 0.6% |
| Jun 2026 | 54.1% | 18.5% | 15.1% | 6.8% | 2% | 1.2% | 1.2% | 1.1% |
| Jul 2026 | 53.4% | 18.2% | 18.2% | 5.5% | 2% | 1.1% | 1.2% | 0.48% |
| Aug 2026 | 57% | 19.7% | 13.1% | 5.9% | 1.7% | 1.2% | 1.3% | 0.12% |
| Sep 2026 | 51.1% | 21.6% | 17.6% | 5.3% | 1.9% | 1.2% | 1.2% | 0.13% |
How has the Amazon Personalize and Dynamic Yield comparison changed over the last 12 months?
3 findings
- Dynamic Yield was ahead of Amazon Personalize in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Personalize’s share of searches among recommendation engine platforms worldwide moved from 2.9% to 1.9%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
- Across the 12 months ending September 2026, Dynamic Yield’s share of searches among recommendation engine platforms worldwide moved from 6.7% to 5.3%, and its estimated monthly branded searches moved from 6.7K to 4.4K.
How did search popularity change for recommendation engine platforms worldwide in September 2026?
2 changes
In September 2026, Dynamic Yield lost share of searches among recommendation engine platforms worldwide, from 5.9% to 5.3%.
Estimated monthly branded searches for Amazon Personalize worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Amazon Personalize’s and Dynamic Yield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Personalize
1 branded search term
- amazon personalize
Dynamic Yield
2 branded search terms
- dynamic yield
- dynamic yield personalization
Other head-to-heads among recommendation engine platforms
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