Amazon Personalize vs Coveo:Which is more popular?
In September 2026, Coveo had more branded searches than Amazon Personalize among recommendation engine platforms worldwide. Coveo had about 14,800 branded searches, while Amazon Personalize had 1,600. Coveo made up 17.6% of all recommendation engine platform searches we track, and Amazon Personalize accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about recommendation engine platforms, Amazon Personalize appeared in four of the five answers and Coveo in none.
Who do people search for more?
Coveo, about 9 searches for every 1 for Amazon Personalize
Who does AI mention more?
Amazon Personalize, mentioned in 4 of 5 answers, Coveo in 0
Who does AI recommend more?
Amazon Personalize, the only one of the two named
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Top recommendation engine platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon Personalize was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Coveo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amazon Personalize4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Recombee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Algolia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bloomreach2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dynamic Yield2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- TensorFlow Recommenders2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Constructor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Coveo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recommendation engine platforms
5 answers
Asked ChatGPT
“Which recommendation engine platform should I use?”
Asked ChatGPT
“What are the best recommendation engine platforms?”
Asked ChatGPT
“What's the best recommendation engine platform for a product team?”
Searched Google, AI Overview
“personalisation platform”
Searched Google, AI Overview
“recommendation software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Amazon Personalize or Coveo more popular in search?
This chart shows how often people search Google for Amazon Personalize and Coveo by name. Each line represents a brand's share of searches for all eight recommendation engine platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Coveo, Amazon Personalize. The figures are in the table below the chart.
View monthly share of searches table
| Month | Algolia | Bloomreach | Coveo | Dynamic Yield | Amazon Personalize | Constructor | Recombee | TensorFlow Recommenders |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54% | 18.1% | 14.8% | 6.7% | 2.9% | 1% | 1.9% | 0.48% |
| Nov 2025 | 57.4% | 16% | 13.1% | 7.2% | 3.1% | 1.1% | 1.7% | 0.42% |
| Dec 2025 | 56.7% | 15.6% | 15.6% | 5.7% | 3.1% | 1.3% | 1.7% | 0.41% |
| Jan 2026 | 55% | 18.7% | 15.3% | 5.6% | 2% | 1.3% | 1.7% | 0.33% |
| Feb 2026 | 52.2% | 21.4% | 14.3% | 6.4% | 2.2% | 1.5% | 1.5% | 0.31% |
| Mar 2026 | 53.5% | 18.2% | 14.9% | 8.2% | 1.9% | 1.3% | 1.6% | 0.26% |
| Apr 2026 | 56.7% | 19.3% | 12.9% | 5.8% | 2% | 1.1% | 1.7% | 0.51% |
| May 2026 | 54.3% | 18.5% | 15.1% | 6.8% | 2% | 1.1% | 1.6% | 0.6% |
| Jun 2026 | 54.1% | 18.5% | 15.1% | 6.8% | 2% | 1.2% | 1.2% | 1.1% |
| Jul 2026 | 53.4% | 18.2% | 18.2% | 5.5% | 2% | 1.1% | 1.2% | 0.48% |
| Aug 2026 | 57% | 19.7% | 13.1% | 5.9% | 1.7% | 1.2% | 1.3% | 0.12% |
| Sep 2026 | 51.1% | 21.6% | 17.6% | 5.3% | 1.9% | 1.2% | 1.2% | 0.13% |
How has the Amazon Personalize and Coveo comparison changed over the last 12 months?
3 findings
- Coveo was ahead of Amazon Personalize in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Personalize’s share of searches among recommendation engine platforms worldwide moved from 2.9% to 1.9%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
- Across the 12 months ending September 2026, Coveo’s share of searches among recommendation engine platforms worldwide moved from 14.8% to 17.6%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for recommendation engine platforms worldwide in September 2026?
2 changes
In September 2026, Coveo gained share of searches among recommendation engine platforms worldwide, from 13.1% to 17.6%.
Estimated monthly branded searches for Amazon Personalize worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amazon Personalize’s and Coveo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Personalize
1 branded search term
- amazon personalize
Coveo
1 branded search term
- coveo
Other head-to-heads among recommendation engine platforms
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