Brandwave

Amazon Kindle Direct Publishing vs Draft2Digital:Which is more popular?

In September 2026, Amazon Kindle Direct Publishing had more branded searches than Draft2Digital among self publishing platforms worldwide. Amazon Kindle Direct Publishing had about 1.8 million branded searches, while Draft2Digital had 27,100. Amazon Kindle Direct Publishing made up 47.5% of all self publishing platform searches we track, and Draft2Digital accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about self publishing platforms, both Amazon Kindle Direct Publishing and Draft2Digital appeared in all five answers. Amazon Kindle Direct Publishing was mentioned before Draft2Digital in four out of five answers.

Among self publishing platforms worldwide in September 2026

Who do people search for more?

Amazon Kindle Direct Publishing, about 68 searches for every 1 for Draft2Digital

Amazon Kindle Direct Publishing 1.8M searchesDraft2Digital 27.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Amazon Kindle Direct Publishing in 5 of 5Draft2Digital in 5 of 5

Who does AI recommend more?

Amazon Kindle Direct Publishing, named ahead of Draft2Digital in 4 of 5 answers

Amazon Kindle Direct Publishing first in 4Draft2Digital first in 1

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Top self publishing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Amazon Kindle Direct Publishing and Draft2Digital showed up in all five answers. Amazon Kindle Direct Publishing was listed before Draft2Digital in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amazon Kindle Direct Publishing1st
  2. Draft2Digital2nd
  3. IngramSpark3rd
  4. Lulu4th
  5. Barnes & Noble Press5th
  6. Amazon KDP6th
  7. Kobo Writing Life7th
  8. Smashwords8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amazon Kindle Direct Publishing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Draft2Digital5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lulu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IngramSpark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon KDP3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barnes & Noble Press3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kobo Writing Life2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smashwords1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about self publishing platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amazon Kindle Direct Publishing or Draft2Digital more popular in search?

This chart shows how often people search Google for Amazon Kindle Direct Publishing and Draft2Digital by name. Each line represents a brand's share of searches for all eight self publishing platforms we track, month by month, from English-language searches worldwide.

Amazon Kindle Direct Publishing and Draft2Digital among self publishing platforms worldwide, by month

Share of searches by month for Amazon Kindle Direct Publishing, Draft2Digital. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon KDPAmazon Kindle Direct PublishingIngramSparkDraft2DigitalSmashwordsBarnes & Noble PressKobo Writing LifeLulu
Oct 202546.6%46.6%2.8%1.3%1.3%0.69%0.46%0.31%
Nov 202545.9%45.9%3.4%1.5%1.5%0.83%0.45%0.37%
Dec 202546.6%46.6%2.8%1.3%1.3%0.69%0.38%0.31%
Jan 202646.4%46.4%2.8%1.5%1.5%0.69%0.38%0.31%
Feb 202646.1%46.1%3.4%1.5%1.2%0.83%0.46%0.3%
Mar 202646.6%46.6%2.8%1.3%1.3%0.69%0.38%0.31%
Apr 202646.6%46.6%2.8%1.5%1%0.69%0.46%0.31%
May 202646.7%46.7%2.8%1.3%1%0.69%0.46%0.31%
Jun 202646.8%46.8%2.8%1%1%0.69%0.46%0.31%
Jul 202646.6%46.6%2.8%1.3%1.3%0.69%0.46%0.31%
Aug 202646.9%46.9%2.8%1%0.85%0.69%0.46%0.31%
Sep 202647.5%47.5%2.3%0.7%0.7%0.58%0.38%0.26%

How has the Amazon Kindle Direct Publishing and Draft2Digital comparison changed over the last 12 months?

3 findings

How did search popularity change for self publishing platforms worldwide in September 2026?

2 changes

  1. In September 2026, Amazon Kindle Direct Publishing gained share of searches among self publishing platforms worldwide, from 46.9% to 47.5%.

  2. Estimated monthly branded searches for Draft2Digital worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon Kindle Direct Publishing’s and Draft2Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Kindle Direct Publishing

1 branded search term

  • amazon kindle direct publishing

Draft2Digital

1 branded search term

  • draft2digital

How the Brand Demand Index is measured

Other head-to-heads among self publishing platforms

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