Alura vs Sale Samurai:Which is more popular?
In September 2026, Alura had more branded searches than Sale Samurai among etsy seller tools worldwide. Alura had about 4,400 branded searches, while Sale Samurai had 2,400. Alura made up 2.6% of all etsy seller tool searches we track, and Sale Samurai accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about etsy seller tools, Alura appeared in all five answers and Sale Samurai in two. Alura was mentioned before Sale Samurai in four out of five answers.
Who do people search for more?
Alura, about 83% more searches than Sale Samurai
Who does AI mention more?
Alura, mentioned in every answer we collected
Who does AI recommend more?
Alura, named ahead of Sale Samurai in 4 of 5 answers
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Top etsy seller tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Alura appeared in all five answers. Sale Samurai was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Alura was listed before Sale Samurai in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
eRank1st
EverBee2nd- Alura3rd
Sale Samurai4th
Marmalead5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- eRank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Alura5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EverBee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sale Samurai2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marmalead1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about etsy seller tools
5 answers
Asked ChatGPT
“Which Etsy seller tool should I use?”
Asked ChatGPT
“What are the best Etsy SEO and keyword tools?”
Asked ChatGPT
“What's the best tool for finding products to sell on Etsy?”
Searched Google, AI Overview
“etsy seo tool”
Searched Google, AI Overview
“etsy keyword tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Alura or Sale Samurai more popular in search?
This chart shows how often people search Google for Alura and Sale Samurai by name. Each line represents a brand's share of searches for all five etsy seller tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Alura, Sale Samurai. The figures are in the table below the chart.
View monthly share of searches table
| Month | eRank | EverBee | Alura | Marmalead | Sale Samurai |
|---|---|---|---|---|---|
| Oct 2025 | 53.7% | 35.9% | 2.6% | 3.9% | 3.9% |
| Nov 2025 | 58.3% | 31.9% | 2.8% | 3.5% | 3.5% |
| Dec 2025 | 59% | 32.3% | 2.3% | 2.9% | 3.5% |
| Jan 2026 | 59% | 32.3% | 2.3% | 2.9% | 3.5% |
| Feb 2026 | 59.1% | 32.3% | 2.9% | 2.9% | 2.9% |
| Mar 2026 | 59.1% | 32.3% | 2.9% | 2.9% | 2.9% |
| Apr 2026 | 63.8% | 28.6% | 2.5% | 2.5% | 2.5% |
| May 2026 | 64.1% | 28.7% | 2.6% | 2.6% | 2.1% |
| Jun 2026 | 68.8% | 25.3% | 2.3% | 1.8% | 1.8% |
| Jul 2026 | 68.5% | 25.2% | 2.7% | 1.8% | 1.8% |
| Aug 2026 | 64.8% | 29.2% | 2.6% | 1.7% | 1.7% |
| Sep 2026 | 65% | 29.3% | 2.6% | 1.7% | 1.4% |
How has the Alura and Sale Samurai comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Alura took it in May 2026.
- Across the 12 months ending September 2026, Alura’s share of searches among etsy seller tools worldwide held steady at 2.6%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 12 months ending September 2026, Sale Samurai’s share of searches among etsy seller tools worldwide moved from 3.9% to 1.4%, and its estimated monthly branded searches moved from 5.4K to 2.4K.
How did search popularity change for etsy seller tools worldwide in September 2026?
2 changes
Estimated monthly branded searches for Alura worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
Estimated monthly branded searches for Sale Samurai worldwide fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Alura’s and Sale Samurai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alura
1 branded search term
- alura etsy
Sale Samurai
1 branded search term
- sale samurai
Other head-to-heads among etsy seller tools
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