Brandwave

Alura vs Koalanda:Which is more popular?

In September 2026, Alura had more branded searches than Koalanda among etsy seller tools worldwide. Alura had about 4,400 branded searches, while Koalanda had 480. Alura made up 2.3% of all etsy seller tool searches we track, and Koalanda accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about etsy seller tools, Alura appeared in all five answers and Koalanda in none.

Among etsy seller tools worldwide in September 2026

Who do people search for more?

Alura, about 9 searches for every 1 for Koalanda

Alura 4.4K searchesKoalanda 480 searches

Who does AI mention more?

Alura, mentioned in every answer we collected

Alura in 5 of 5Koalanda in 0 of 5

Who does AI recommend more?

Alura, the only one of the two named

Alura first in 5Koalanda never named

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Top etsy seller tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Alura appeared in all five answers. Koalanda did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. eRank1st
  2. EverBee2nd
  3. Alura3rd
  4. Sale Samurai4th
  5. Marmalead5th
  6. EtsyHunt–
  7. Koalanda–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • eRank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alura5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EverBee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sale Samurai2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marmalead1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EtsyHunt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Koalanda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about etsy seller tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Alura or Koalanda more popular in search?

This chart shows how often people search Google for Alura and Koalanda by name. Each line represents a brand's share of searches for all seven etsy seller tools we track, month by month, from English-language searches worldwide.

Alura and Koalanda among etsy seller tools worldwide, by month

Share of searches by month for Alura, Koalanda. The figures are in the table below the chart.

View monthly share of searches table
MontheRankEverBeeEtsyHuntAluraMarmaleadSale SamuraiKoalanda
Oct 202549.3%33%7.2%2.4%3.6%3.6%0.87%
Nov 202552.9%29%8.6%2.6%3.1%3.1%0.63%
Dec 202553%29%9.7%2.1%2.6%3.2%0.52%
Jan 202653.7%29.4%8.5%2.1%2.6%3.2%0.43%
Feb 202653.8%29.4%8.5%2.6%2.6%2.6%0.43%
Mar 202653.5%29.3%9%2.6%2.6%2.6%0.43%
Apr 202657.8%25.8%9.1%2.3%2.3%2.3%0.38%
May 202658.1%26%9.2%2.3%2.3%1.9%0.31%
Jun 202662.2%22.9%9.3%2%1.6%1.6%0.33%
Jul 202660.9%22.4%10.6%2.4%1.6%1.6%0.33%
Aug 202658.3%26.2%9.7%2.3%1.5%1.5%0.38%
Sep 202658.5%26.3%9.8%2.3%1.5%1.3%0.26%

How has the Alura and Koalanda comparison changed over the last 12 months?

3 findings
  • Alura was ahead of Koalanda in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Alura’s share of searches among etsy seller tools worldwide moved from 2.4% to 2.3%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
  • Across the 12 months ending September 2026, Koalanda’s share of searches among etsy seller tools worldwide moved from 0.87% to 0.26%, and its estimated monthly branded searches moved from 1.3K to 480.

How did search popularity change for etsy seller tools worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Alura worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

  2. Estimated monthly branded searches for Koalanda worldwide fell 63.1% over 12 measured months, from 1.3K to 480 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Alura’s and Koalanda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alura

1 branded search term

  • alura etsy

Koalanda

1 branded search term

  • koalanda

How the Brand Demand Index is measured

Other head-to-heads among etsy seller tools

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