Altana vs Descartes MacroPoint:Which is more popular?
In September 2026, Altana had more branded searches than Descartes MacroPoint among supply chain visibility platforms worldwide. Altana had about 42,400 branded searches, while Descartes MacroPoint had 6,600. Altana made up 36.6% of all supply chain visibility platform searches we track, and Descartes MacroPoint accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about supply chain visibility platforms, Descartes MacroPoint appeared in two of the five answers and Altana in none.
Who do people search for more?
Altana, about 6 searches for every 1 for Descartes MacroPoint
Who does AI mention more?
Descartes MacroPoint, mentioned in 2 of 5 answers, Altana in 0
Who does AI recommend more?
Descartes MacroPoint, the only one of the two named
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Top supply chain visibility platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Descartes MacroPoint was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Altana did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
project445 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FourKites5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shippeo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- E2open2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Descartes MacroPoint2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Altana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nuvocargo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about supply chain visibility platforms
5 answers
Asked ChatGPT
“Which supply chain visibility platform should I use?”
Asked ChatGPT
“What are the best supply chain visibility platforms?”
Asked ChatGPT
“What's the best supply chain visibility platform for tracking shipments in transit?”
Searched Google, AI Overview
“supply chain visibility platforms”
Searched Google, AI Overview
“best supply chain visibility software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Altana or Descartes MacroPoint more popular in search?
This chart shows how often people search Google for Altana and Descartes MacroPoint by name. Each line represents a brand's share of searches for all eight supply chain visibility platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Altana, Descartes MacroPoint. The figures are in the table below the chart.
View monthly share of searches table
| Month | Altana | Shippeo | project44 | E2open | FourKites | Descartes MacroPoint | Tive | Nuvocargo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 23% | 10.3% | 12.5% | 10.3% | 5.6% | 1.1% | 1.4% |
| Nov 2025 | 36.5% | 19.3% | 12.8% | 12.8% | 10.5% | 5.7% | 0.87% | 1.4% |
| Dec 2025 | 38.3% | 20.3% | 11.1% | 11.1% | 11.1% | 6% | 0.92% | 1.2% |
| Jan 2026 | 36.8% | 19.4% | 12.9% | 12.9% | 10.6% | 4.7% | 1.1% | 1.4% |
| Feb 2026 | 37.6% | 19.7% | 13.1% | 10.7% | 10.7% | 5.9% | 1.2% | 1.2% |
| Mar 2026 | 39.9% | 17.2% | 14.1% | 11.5% | 9.4% | 5.1% | 1.2% | 1.5% |
| Apr 2026 | 40.4% | 21.3% | 11.6% | 9.5% | 9.5% | 5.2% | 1.3% | 1.3% |
| May 2026 | 40% | 21.2% | 14.2% | 9.5% | 7.7% | 5.2% | 1.3% | 1% |
| Jun 2026 | 43% | 18.6% | 12.4% | 10.1% | 8.3% | 5.5% | 1.3% | 0.84% |
| Jul 2026 | 42.2% | 18.2% | 12.2% | 9.9% | 9.9% | 5.4% | 1.3% | 0.82% |
| Aug 2026 | 42.2% | 15% | 15% | 10% | 10% | 5.5% | 1.6% | 0.83% |
| Sep 2026 | 36.6% | 19.1% | 15.6% | 10.4% | 10.4% | 5.7% | 1.4% | 0.76% |
How has the Altana and Descartes MacroPoint comparison changed over the last 12 months?
3 findings
- Altana was ahead of Descartes MacroPoint in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Altana’s share of searches among supply chain visibility platforms worldwide moved from 35.9% to 36.6%, and its estimated monthly branded searches held steady at 42.4K.
- Across the 12 months ending September 2026, Descartes MacroPoint’s share of searches among supply chain visibility platforms worldwide moved from 5.6% to 5.7%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for supply chain visibility platforms worldwide in September 2026?
1 change
In September 2026, Altana lost share of searches among supply chain visibility platforms worldwide, from 42.2% to 36.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Altana’s and Descartes MacroPoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Altana
2 branded search terms
- altana
- altana ai
Descartes MacroPoint
1 branded search term
- macropoint
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