Brandwave

Channelscaler vs Crossbeam:Which is more popular?

In September 2026, Channelscaler had more branded searches than Crossbeam among partner relationship management platforms worldwide. Channelscaler had about 1,420 branded searches, while Crossbeam had 40. Channelscaler made up 3.4% of all partner relationship management platform searches we track, and Crossbeam accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about partner relationship management platforms, Channelscaler and Crossbeam each appeared in three of the five answers. Channelscaler was mentioned before Crossbeam in three out of four answers that named either.

Among partner relationship management platforms worldwide in September 2026

Who do people search for more?

Channelscaler, about 36 searches for every 1 for Crossbeam

Channelscaler 1.4K searchesCrossbeam 40 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Channelscaler in 3 of 5Crossbeam in 3 of 5

Who does AI recommend more?

Channelscaler, named ahead of Crossbeam in 3 of 4 answers

Channelscaler first in 3Crossbeam first in 1

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Top partner relationship management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Channelscaler was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Crossbeam was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Channelscaler was listed before Crossbeam in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Impartner1st
  2. PartnerStack2nd
  3. Salesforce PRM3rd
  4. Channelscaler4th
  5. Channeltivity5th
  6. Crossbeam6th
  7. Kiflo7th
  8. Unifyr8th
  9. Zift–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PartnerStack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Impartner5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Salesforce PRM5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Channelscaler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Channeltivity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crossbeam3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Unifyr2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kiflo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zift0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about partner relationship management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Channelscaler or Crossbeam more popular in search?

This chart shows how often people search Google for Channelscaler and Crossbeam by name. Each line represents a brand's share of searches for all nine partner relationship management platforms we track, month by month, from English-language searches worldwide.

Channelscaler and Crossbeam among partner relationship management platforms worldwide, by month

Share of searches by month for Channelscaler, Crossbeam. The figures are in the table below the chart.

View monthly share of searches table
MonthPartnerStackZiftImpartnerChannelscalerKifloUnifyrSalesforce PRMChanneltivityCrossbeam
Oct 202540.9%40.9%6.3%4.2%2.5%2.5%1.6%1.1%0.07%
Nov 202541.8%41.8%5.2%4%2.5%2.3%1.4%0.92%0.05%
Dec 202534.7%51.9%4.2%3.1%1.9%2.5%1.1%0.63%0.02%
Jan 202642.4%42.4%4.4%3.6%2.1%2.9%1.4%0.76%0.02%
Feb 202641.4%41.4%5.3%4.2%2.5%2.4%1.6%0.92%0.09%
Mar 202654%29.5%5.8%3.5%2.2%2.6%1.4%0.98%0.1%
Apr 202650.2%33.4%5.4%3.8%2.2%2.4%1.6%0.9%0.11%
May 202647.2%38.5%4.9%3.1%2%1.8%1.5%0.85%0.11%
Jun 202647.2%38.5%4.8%3.1%2.1%2%1.5%0.7%0.06%
Jul 202645.8%37.4%5.7%3.4%2.7%2.3%1.8%0.84%0.08%
Aug 202642.8%42.8%4.7%3.1%2.2%1.9%1.4%0.95%0.17%
Sep 202642.9%42.9%4.6%3.4%2.2%2%1.1%0.78%0.09%

How has the Channelscaler and Crossbeam comparison changed over the last 12 months?

3 findings

How did search popularity change for partner relationship management platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Crossbeam worldwide rose 33.3% over 12 measured months, from 30 to 40 in September 2026.

  2. Estimated monthly branded searches for Channelscaler worldwide fell 22.8% over 12 measured months, from 1.8K to 1.4K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Channelscaler’s and Crossbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Channelscaler

5 branded search terms

  • allbound
  • allbound com
  • allbound prm
  • channel mechanics
  • channelscaler

Crossbeam

1 branded search term

  • crossbeam account mapping

How the Brand Demand Index is measured

Other head-to-heads among partner relationship management platforms

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