Alfred vs Schirmer:Which is searched more?
In August 2026, Alfred had more branded searches than Schirmer among sheet music publishers worldwide. Alfred was estimated to have 201K branded searches compared to Schirmer’s 6.6K, and held a 50.5% Share of Search versus Schirmer’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Alfred or Schirmer?
Compare the sheet music publishers brands and creators work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Alfred, Schirmer. The figures are in the table below the chart.
View monthly share of search table
| Month | Alfred | Schirmer |
|---|---|---|
| Oct 2025 | 45.7% | 1.8% |
| Nov 2025 | 48.1% | 1.9% |
| Dec 2025 | 48.6% | 1.6% |
| Jan 2026 | 46.1% | 1.9% |
| Feb 2026 | 48.6% | 1.6% |
| Mar 2026 | 48.2% | 1.9% |
| Apr 2026 | 50.3% | 2% |
| May 2026 | 50.5% | 1.7% |
| Jun 2026 | 50.7% | 1.7% |
| Jul 2026 | 47.3% | 1.5% |
| Aug 2026 | 50.5% | 1.7% |
| Sep 2026 | — | — |
How has the Alfred and Schirmer comparison changed over the last 12 months?
3 findings
- Alfred was ahead of Schirmer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alfred’s estimated Share of Search among sheet music publishers worldwide moved from 45.7% to 50.5%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Schirmer’s estimated Share of Search among sheet music publishers worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for sheet music publishers worldwide in August 2026?
2 changes
In August 2026, Alfred gained estimated Share of Search among sheet music publishers worldwide, from 47.3% to 50.5%.
Estimated monthly branded searches for Schirmer worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Alfred’s and Schirmer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.