Alexander Rose vs Royalcraft:Which is more popular by branded search?
In August 2026, Royalcraft had more branded searches than Alexander Rose among garden swing brands worldwide. Royalcraft was estimated to have 2.9K branded searches compared to Alexander Rose’s 320, and held a 5.5% Share of Search versus Alexander Rose’s 0.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Alexander Rose or Royalcraft?
Compare the garden swing brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Royalcraft, Alexander Rose. The figures are in the table below the chart.
View monthly share of search table
| Month | Kettler | Charles Bentley | Royalcraft | LG Outdoor | Rowlinson | Alexander Rose |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.5% | 7.2% | 7.2% | 0.65% | 2.2% | 0.17% |
| Nov 2025 | 82.5% | 9% | 6% | 0.27% | 2.2% | 0.12% |
| Dec 2025 | 83.3% | 7.3% | 7.3% | 0.18% | 1.8% | 0.1% |
| Jan 2026 | 73.5% | 18% | 6.5% | 0.31% | 1.6% | 0.13% |
| Feb 2026 | 72.7% | 17.8% | 6.4% | 0.7% | 2.2% | 0.31% |
| Mar 2026 | 71.7% | 17.5% | 6.4% | 1.8% | 2.3% | 0.37% |
| Apr 2026 | 69.5% | 17% | 7.6% | 3.3% | 2.2% | 0.45% |
| May 2026 | 70.9% | 17.3% | 6.3% | 2.7% | 2.3% | 0.46% |
| Jun 2026 | 68.6% | 20.5% | 6.1% | 2.2% | 2.2% | 0.36% |
| Jul 2026 | 68.6% | 20.5% | 6.1% | 2.2% | 2.2% | 0.44% |
| Aug 2026 | 62.3% | 27.9% | 5.5% | 1.9% | 1.9% | 0.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Alexander Rose and Royalcraft comparison changed over the last 12 months?
3 findings
- Royalcraft was ahead of Alexander Rose in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alexander Rose’s estimated Share of Search among garden swing brands worldwide moved from 0.17% to 0.6%, and its estimated monthly branded searches moved from 70 to 320.
- Across the 11 months ending August 2026, Royalcraft’s estimated Share of Search among garden swing brands worldwide moved from 7.2% to 5.5%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for garden swing brands worldwide in August 2026?
2 changes

In August 2026, Royalcraft lost estimated Share of Search among garden swing brands worldwide, from 6.1% to 5.5%.
Estimated monthly branded searches for Alexander Rose worldwide rose 357.1% over 11 measured months, from 70 to 320 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Alexander Rose’s and Royalcraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alexander Rose
1 branded search term
- alexander rose furniture
Royalcraft
1 branded search term
- royalcraft

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.