Brandwave

Airtable vs Softr:Which is more popular?

In September 2026, Airtable had more branded searches than Softr among no-code database platforms worldwide. Airtable had about 678,000 branded searches, while Softr had 1,900. Airtable made up 90.2% of all no-code database platform searches we track, and Softr accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about no-code database platforms, Airtable appeared in all five answers and Softr in three. Airtable was mentioned before Softr in every answer.

Among no-code database platforms worldwide in September 2026

Who do people search for more?

Airtable, about 357 searches for every 1 for Softr

Airtable 678K searchesSoftr 1.9K searches

Who does AI mention more?

Airtable, mentioned in every answer we collected

Airtable in 5 of 5Softr in 3 of 5

Who does AI recommend more?

Airtable, named ahead of Softr in every answer

Airtable first in 4Softr never first

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Top no-code database platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Airtable appeared in all five answers. Softr was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Airtable was listed before Softr in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Airtable1st
  2. Baserow2nd
  3. Notion3rd
  4. SmartSuite4th
  5. NocoDB5th
  6. Softr6th
  7. SeaTable–
  8. Stackby–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airtable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Baserow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Notion3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Softr3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NocoDB2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SmartSuite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SeaTable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stackby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about no-code database platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Airtable or Softr more popular in search?

This chart shows how often people search Google for Airtable and Softr by name. Each line represents a brand's share of searches for all eight no-code database platforms we track, month by month, from English-language searches worldwide.

Airtable and Softr among no-code database platforms worldwide, by month

Share of searches by month for Airtable, Softr. The figures are in the table below the chart.

View monthly share of searches table
MonthAirtableBaserowNocoDBSeaTableSmartSuiteNotionSoftrStackby
Oct 202589.7%3%3.6%1.1%1.3%0.71%0.25%0.38%
Nov 202587.9%3.6%4.3%1.3%1.6%0.85%0.21%0.3%
Dec 202587%4.3%4.3%1.3%1.5%1%0.19%0.36%
Jan 202688.9%3%4.3%1.1%1.3%0.86%0.21%0.31%
Feb 202689.7%3%3.6%1.1%1.3%0.87%0.17%0.25%
Mar 202689.1%3.6%3.6%1.1%1.3%0.86%0.21%0.21%
Apr 202688%3.6%4.3%1.3%1.3%1%0.3%0.21%
May 202688.2%3.6%4.3%1.1%1.3%1%0.25%0.25%
Jun 202689.7%3.7%3.6%0.88%1.1%0.71%0.21%0.17%
Jul 202687.9%4.4%4.3%1.1%1.3%0.7%0.25%0.16%
Aug 202689.8%3.7%3.6%0.89%1.1%0.58%0.21%0.13%
Sep 202690.2%3.7%3%1.1%1.1%0.59%0.25%0.12%

How has the Airtable and Softr comparison changed over the last 12 months?

3 findings
  • Airtable was ahead of Softr in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Airtable’s share of searches among no-code database platforms worldwide moved from 89.7% to 90.2%, and its estimated monthly branded searches moved from 680K to 678K.
  • Across the 12 months ending September 2026, Softr’s share of searches among no-code database platforms worldwide held steady at 0.25%, and its estimated monthly branded searches held steady at 1.9K.

How did search popularity change for no-code database platforms worldwide in September 2026?

0 changes

Neither Airtable nor Softr moved beyond provider rounding among no-code database platforms in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Airtable’s and Softr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airtable

8 branded search terms

  • airtable
  • airtable app
  • airtable database
  • airtable no code
  • airtable platform
  • airtable software
  • database airtable
  • no code airtable

Softr

1 branded search term

  • softr io

How the Brand Demand Index is measured

Other head-to-heads among no-code database platforms

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