Brandwave

Airmail vs Superhuman:Which is searched more?

In August 2026, Superhuman had more branded searches than Airmail among email clients worldwide. Superhuman was estimated to have 110K branded searches compared to Airmail’s 18.1K, and held an 11.3% Share of Search versus Airmail’s 1.9%. These are worldwide searches for English-language branded terms.

Share of Search among email clients worldwide in August 2026Which is more popular in search, Airmail or Superhuman?
Airmail1.9%18.1K searches
vs
Superhuman11.3%110K searches

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Which is more popular in search, Airmail or Superhuman?

Compare the apps people manage email in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Airmail and Superhuman among email clients worldwide, by month

Share of Search by month for Superhuman, Airmail. The figures are in the table below the chart.

View monthly share of search table
MonthSuperhumanAirmail
Oct 20257.9%1.9%
Nov 202511.3%1.9%
Dec 20259.4%2.3%
Jan 202611.3%1.9%
Feb 20269.6%1.3%
Mar 202611.4%1.5%
Apr 20269.5%1.6%
May 20268%1.3%
Jun 20269.5%1.9%
Jul 20269.5%1.6%
Aug 202611.3%1.9%
Sep 2026——

How has the Airmail and Superhuman comparison changed over the last 12 months?

  • Superhuman was ahead of Airmail in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Airmail’s estimated Share of Search among email clients worldwide held steady at 1.9%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 11 months ending August 2026, Superhuman’s estimated Share of Search among email clients worldwide moved from 7.9% to 11.3%, and its estimated monthly branded searches moved from 90.5K to 110K.

How did search popularity change for email clients worldwide in August 2026?

  1. In August 2026, Superhuman gained estimated Share of Search among email clients worldwide, from 9.5% to 11.3%.

  2. Estimated monthly branded searches for Airmail worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Airmail’s and Superhuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airmail

1 branded search term

  • airmail

Superhuman

1 branded search term

  • superhuman

How the Brand Demand Index is measured

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