Addingwell vs Stape:Which is more popular by branded search?
In August 2026, Stape had more branded searches than Addingwell among server-side tagging platforms worldwide. Stape was estimated to have 64.1K branded searches compared to Addingwell’s 1.3K, and held a 91% Share of Search versus Addingwell’s 1.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Addingwell or Stape?
Compare services and tools used to host and manage server-side marketing tags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stape, Addingwell. The figures are in the table below the chart.
View monthly share of search table
| Month | Stape | Datahash | TAGGRS | Addingwell | JENTIS |
|---|---|---|---|---|---|
| Oct 2025 | 87.9% | 4.9% | 3.3% | 2.7% | 1.1% |
| Nov 2025 | 90.1% | 4.1% | 2.8% | 1.8% | 1.1% |
| Dec 2025 | 89.7% | 4.1% | 2.8% | 2.2% | 1.2% |
| Jan 2026 | 88.8% | 4% | 3.4% | 2.6% | 1.2% |
| Feb 2026 | 87.9% | 4.9% | 3.4% | 2.6% | 1.2% |
| Mar 2026 | 89.2% | 4.1% | 2.9% | 2.7% | 1.1% |
| Apr 2026 | 88.7% | 4% | 3.4% | 2.6% | 1.2% |
| May 2026 | 89.2% | 4% | 3.5% | 2.2% | 1% |
| Jun 2026 | 88.8% | 4.1% | 3.5% | 2.7% | 1% |
| Jul 2026 | 91.1% | 3.4% | 2.9% | 1.9% | 0.69% |
| Aug 2026 | 91% | 3.4% | 2.9% | 1.8% | 0.84% |
| Sep 2026 | — | — | — | — | — |
How has the Addingwell and Stape comparison changed over the last 12 months?
3 findings
- Stape was ahead of Addingwell in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Addingwell’s estimated Share of Search among server-side tagging platforms worldwide moved from 2.7% to 1.8%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
- Across the 11 months ending August 2026, Stape’s estimated Share of Search among server-side tagging platforms worldwide moved from 87.9% to 91%, and its estimated monthly branded searches moved from 78.5K to 64.1K.
How did search popularity change for server-side tagging platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Addingwell worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.
Estimated monthly branded searches for Stape worldwide fell 18.2% over 11 measured months, from 78.5K to 64.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Addingwell’s and Stape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Addingwell
1 branded search term
- addingwell
Stape
4 branded search terms
- stape
- stape app
- stape io
- stape software
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