AdCreative.ai vs BigSpy:Which is more popular?
In September 2026, AdCreative.ai had more branded searches than BigSpy among ad creative intelligence platforms worldwide. AdCreative.ai had about 12,400 branded searches, while BigSpy had 9,900. AdCreative.ai made up 11.8% of all ad creative intelligence platform searches we track, and BigSpy accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about ad creative intelligence platforms, BigSpy appeared in two of the five answers and AdCreative.ai in one. BigSpy was mentioned before AdCreative.ai in two out of three answers that named either.
Who do people search for more?
AdCreative.ai, about 25% more searches than BigSpy
Who does AI mention more?
BigSpy, mentioned in 2 of 5 answers, AdCreative.ai in 1
Who does AI recommend more?
BigSpy, named ahead of AdCreative.ai in 2 of 3 answers
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Top ad creative intelligence platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BigSpy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AdCreative.ai was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. BigSpy was listed before AdCreative.ai in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Motion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Foreplay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Minea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- BigSpy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Atria2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- AdCreative.ai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Segwise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VidTao0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ad creative intelligence platforms
5 answers
Asked ChatGPT
“Which ad creative intelligence platform should I use?”
Asked ChatGPT
“What are the best ad creative intelligence platforms?”
Asked ChatGPT
“What's the best ad creative intelligence platform for what ads perform?”
Searched Google, AI Overview
“creative testing platform”
Searched Google, AI Overview
“ad creative intelligence platforms”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is AdCreative.ai or BigSpy more popular in search?
This chart shows how often people search Google for AdCreative.ai and BigSpy by name. Each line represents a brand's share of searches for all eight ad creative intelligence platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for AdCreative.ai, BigSpy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Minea | Motion | AdCreative.ai | BigSpy | Atria | Segwise | VidTao | Foreplay |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.4% | 14% | 16.9% | 9.1% | 2.4% | 0.52% | 1.2% | 0.51% |
| Nov 2025 | 51.1% | 15.7% | 19% | 10.2% | 1.8% | 0.55% | 1.1% | 0.47% |
| Dec 2025 | 55.5% | 14% | 16.9% | 9.1% | 2.2% | 0.64% | 0.97% | 0.61% |
| Jan 2026 | 54% | 16.6% | 16.4% | 8.8% | 2% | 0.66% | 0.95% | 0.58% |
| Feb 2026 | 50.2% | 15.7% | 18.9% | 10% | 2.2% | 1.1% | 1.1% | 0.81% |
| Mar 2026 | 50.2% | 15.6% | 18.8% | 10% | 2.3% | 1.2% | 1.1% | 0.79% |
| Apr 2026 | 50% | 15.8% | 18.8% | 10% | 2.3% | 1.1% | 1.1% | 0.83% |
| May 2026 | 51.7% | 17.1% | 15.8% | 10.3% | 2.2% | 1.2% | 0.85% | 0.85% |
| Jun 2026 | 56.1% | 15.2% | 14% | 9.2% | 2.4% | 1.1% | 0.93% | 0.95% |
| Jul 2026 | 56.4% | 15.3% | 11.5% | 11.3% | 2.3% | 1.3% | 0.93% | 0.99% |
| Aug 2026 | 57.6% | 15.6% | 11.7% | 9.4% | 2.6% | 1.1% | 0.84% | 1% |
| Sep 2026 | 57.7% | 15.1% | 11.8% | 9.4% | 2.8% | 1.4% | 0.95% | 0.86% |
How has the AdCreative.ai and BigSpy comparison changed over the last 12 months?
3 findings
- AdCreative.ai was ahead of BigSpy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AdCreative.ai’s share of searches among ad creative intelligence platforms worldwide moved from 16.9% to 11.8%, and its estimated monthly branded searches moved from 27.7K to 12.4K.
- Across the 12 months ending September 2026, BigSpy’s share of searches among ad creative intelligence platforms worldwide moved from 9.1% to 9.4%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for ad creative intelligence platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for AdCreative.ai worldwide fell 55.4% over 12 measured months, from 27.7K to 12.4K in September 2026.
Estimated monthly branded searches for BigSpy worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AdCreative.ai’s and BigSpy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AdCreative.ai
2 branded search terms
- adcreative.ai
- adcreativeai
BigSpy
1 branded search term
- bigspy
Other head-to-heads among ad creative intelligence platforms
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