Brandwave

12d Model vs Esri ArcGIS:Which is more popular?

In September 2026, Esri ArcGIS had more branded searches than 12d Model among civil engineering software worldwide. Esri ArcGIS had about 316,000 branded searches, while 12d Model had 880. Esri ArcGIS made up 11.1% of all civil engineering software searches we track, and 12d Model accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about civil engineering software, Esri ArcGIS appeared in four of the five answers and 12d Model in one. Esri ArcGIS was mentioned before 12d Model in four out of five answers.

Among civil engineering software worldwide in September 2026

Who do people search for more?

Esri ArcGIS, about 359 searches for every 1 for 12d Model

Esri ArcGIS 316K searches12d Model 880 searches

Who does AI mention more?

Esri ArcGIS, mentioned in 4 of 5 answers, 12d Model in 1

Esri ArcGIS in 4 of 512d Model in 1 of 5

Who does AI recommend more?

Esri ArcGIS, named ahead of 12d Model in 4 of 5 answers

Esri ArcGIS first in 412d Model first in 1

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Top civil engineering software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Esri ArcGIS was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. 12d Model was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Esri ArcGIS was listed before 12d Model in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AutoCAD1st
  2. Civil 3D2nd
  3. Revit3rd
  4. STAAD4th
  5. ETABS5th
  6. SAP20006th
  7. HEC-RAS7th
  8. OpenRoads8th
  9. Esri ArcGIS9th
  10. +2 more
  11. 12d Model12th
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AutoCAD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Revit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Civil 3D5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • STAAD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Esri ArcGIS4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ETABS4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HEC-RAS4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SAP20004 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Primavera P63 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 12d Model1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about civil engineering software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is 12d Model or Esri ArcGIS more popular in search?

This chart shows how often people search Google for 12d Model and Esri ArcGIS by name. Each line represents a brand's share of searches for all 14 civil engineering software we track, month by month, from English-language searches worldwide.

12d Model and Esri ArcGIS among civil engineering software worldwide, by month

Share of searches by month for Esri ArcGIS, 12d Model. The figures are in the table below the chart.

View monthly share of searches table
MonthAutoCADQGISRevitEsri ArcGISCivil 3DPrimavera P6ETABSHEC-RASSTAADEPANETSAP2000InfraWorksOpenRoads12d Model
Oct 202552.8%15.9%13%11.1%1.7%1.4%0.95%0.78%0.52%0.64%0.78%0.29%0.07%0.03%
Nov 202553%15.9%13%11%1.7%1.4%0.96%0.78%0.52%0.64%0.64%0.29%0.07%0.02%
Dec 202554.1%16.3%10.9%11.3%1.8%1.5%1.2%0.8%0.54%0.54%0.66%0.24%0.08%0.02%
Jan 202650.3%18.6%12.4%10.9%2%1.7%1.1%0.75%0.61%0.61%0.61%0.27%0.08%0.02%
Feb 202650.4%18.6%12.4%10.8%2%1.7%1.1%0.75%0.61%0.61%0.61%0.33%0.08%0.02%
Mar 202652.8%15.9%13%11.1%1.7%1.4%0.95%0.78%0.64%0.64%0.64%0.29%0.08%0.03%
Apr 202649%18.1%12.1%12.6%2%1.6%1.1%0.89%0.73%0.73%0.73%0.27%0.1%0.03%
May 202650%18.5%12.3%10.7%2%1.7%1.1%0.91%0.91%0.74%0.74%0.27%0.08%0.03%
Jun 202652.7%15.9%13%9.2%2.1%2.1%1.2%0.96%0.96%0.78%0.64%0.29%0.08%0.03%
Jul 202648.1%17.7%14.5%10.3%1.9%2.4%1.3%0.87%1.1%0.71%0.71%0.32%0.09%0.04%
Aug 202652.8%15.9%13%9.2%2.1%2.1%1.2%0.78%1.2%0.64%0.64%0.29%0.08%0.03%
Sep 202652.6%15.8%12.9%11.1%1.7%1.7%0.95%0.78%0.78%0.64%0.64%0.23%0.08%0.03%

How has the 12d Model and Esri ArcGIS comparison changed over the last 12 months?

3 findings

How did search popularity change for civil engineering software worldwide in September 2026?

2 changes

  1. In September 2026, Esri ArcGIS gained share of searches among civil engineering software worldwide, from 9.2% to 11.1%.

  2. Estimated monthly branded searches for 12d Model worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using 12d Model’s and Esri ArcGIS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

12d Model

1 branded search term

  • 12d model

Esri ArcGIS

2 branded search terms

  • arcgis
  • esri arcgis

How the Brand Demand Index is measured

Other head-to-heads among civil engineering software

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