Brandwave

Gymshark vs Harbinger:Which is searched more?

In September 2026, Gymshark had more branded searches than Harbinger among wrist Wraps brands worldwide. Gymshark was estimated to have 3.4M branded searches compared to Harbinger’s 135K, and held a 94.7% Share of Search versus Harbinger’s 3.8%. These are worldwide searches for English-language branded terms.

Share of Search among wrist Wraps brands worldwide in September 2026Which is more popular in search, Gymshark or Harbinger?
Gymshark94.7%3.4M searches
vs
Harbinger3.8%135K searches

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Which is more popular in search, Gymshark or Harbinger?

Compare the wrist wraps brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gymshark and Harbinger among wrist Wraps brands worldwide, by month

Share of Search by month for Gymshark, Harbinger. The figures are in the table below the chart.

View monthly share of search table
MonthGymsharkHarbingerGymreapersStrongRDX
Oct 202594.8%3.8%0.92%0.34%0.15%
Nov 202597.8%1.4%0.64%0.1%0.06%
Dec 202596.6%2.1%0.94%0.23%0.13%
Jan 202694.6%3.8%1.1%0.41%0.12%
Feb 202694.7%3.7%1.1%0.33%0.15%
Mar 202695.4%3.1%1.1%0.28%0.12%
Apr 202696.1%2.6%0.94%0.28%0.1%
May 202695.4%3.1%1.1%0.28%0.12%
Jun 202696.3%2.6%0.77%0.23%0.1%
Jul 202695.3%3.1%1.1%0.28%0.15%
Aug 202694.7%3.8%1.1%0.28%0.12%
Sep 202694.7%3.8%1.1%0.28%0.15%

How has the Gymshark and Harbinger comparison changed over the last 12 months?

  • Gymshark was ahead of Harbinger in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gymshark’s estimated Share of Search among wrist Wraps brands worldwide moved from 94.8% to 94.7%, and its estimated monthly branded searches held steady at 3.4M.
  • Across the 12 months ending September 2026, Harbinger’s estimated Share of Search among wrist Wraps brands worldwide held steady at 3.8%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for wrist Wraps brands worldwide in September 2026?

  1. Gymshark’s estimated Share of Search among wrist Wraps brands worldwide has lost ground for 3 months in a row, from 96.3% to 94.7% in September 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Gymshark’s and Harbinger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gymshark

5 branded search terms

  • gym shark
  • gymshark
  • gymshark apparel
  • gymshark clothing
  • gymshark leggings

Harbinger

1 branded search term

  • harbinger

How the Brand Demand Index is measured

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