Brandwave

Envestnet vs Orion:Which is more popular by branded search?

In August 2026, Envestnet had more branded searches than Orion among wealth management platforms worldwide. Envestnet was estimated to have 12.1K branded searches compared to Orion’s 2.4K, and held a 2.8% Share of Search versus Orion’s 0.56%. These are worldwide searches for English-language branded terms.

Share of Search among wealth management platforms worldwide in August 2026Which is more popular in search, Envestnet or Orion?
Envestnet2.8%12.1K searches
vs
Orion0.56%2.4K searches

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Which is more popular in search, Envestnet or Orion?

Compare the platforms advisers manage portfolios on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Envestnet and Orion among wealth management platforms worldwide, by month

Share of Search by month for Envestnet, Orion. The figures are in the table below the chart.

View monthly share of search table
MonthBlack DiamondAddeparEnvestnetWealthboxOrion
Oct 202584.5%9.3%2.8%2.8%0.67%
Nov 202589.1%6.6%2%2%0.38%
Dec 202590.1%5.4%2%2%0.48%
Jan 202689%6.5%2%2%0.57%
Feb 202686.5%7.8%2.8%2.3%0.56%
Mar 202684.6%9.3%2.8%2.8%0.55%
Apr 202686.5%7.8%2.8%2.3%0.56%
May 202685.4%9.4%2.3%2.3%0.56%
Jun 202682.3%11.1%2.7%3.3%0.66%
Jul 202687%7.8%2.3%2.3%0.45%
Aug 202686.5%7.8%2.8%2.3%0.56%
Sep 2026—————

How has the Envestnet and Orion comparison changed over the last 12 months?

  • Envestnet was ahead of Orion in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Envestnet’s estimated Share of Search among wealth management platforms worldwide held steady at 2.8%, and its estimated monthly branded searches held steady at 12.1K.
  • Across the 11 months ending August 2026, Orion’s estimated Share of Search among wealth management platforms worldwide moved from 0.67% to 0.56%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for wealth management platforms worldwide in August 2026?

  1. In August 2026, Envestnet gained estimated Share of Search among wealth management platforms worldwide, from 2.3% to 2.8%.

  2. Estimated monthly branded searches for Orion worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Envestnet’s and Orion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Envestnet

1 branded search term

  • envestnet

Orion

1 branded search term

  • orion advisor

How the Brand Demand Index is measured

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