Black Diamond vs Orion:Which is more popular by branded search?
In August 2026, Black Diamond had more branded searches than Orion among wealth management platforms worldwide. Black Diamond was estimated to have 368K branded searches compared to Orion’s 2.4K, and held an 86.5% Share of Search versus Orion’s 0.56%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Black Diamond or Orion?
Compare the platforms advisers manage portfolios on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Black Diamond, Orion. The figures are in the table below the chart.
View monthly share of search table
| Month | Black Diamond | Addepar | Envestnet | Wealthbox | Orion |
|---|---|---|---|---|---|
| Oct 2025 | 84.5% | 9.3% | 2.8% | 2.8% | 0.67% |
| Nov 2025 | 89.1% | 6.6% | 2% | 2% | 0.38% |
| Dec 2025 | 90.1% | 5.4% | 2% | 2% | 0.48% |
| Jan 2026 | 89% | 6.5% | 2% | 2% | 0.57% |
| Feb 2026 | 86.5% | 7.8% | 2.8% | 2.3% | 0.56% |
| Mar 2026 | 84.6% | 9.3% | 2.8% | 2.8% | 0.55% |
| Apr 2026 | 86.5% | 7.8% | 2.8% | 2.3% | 0.56% |
| May 2026 | 85.4% | 9.4% | 2.3% | 2.3% | 0.56% |
| Jun 2026 | 82.3% | 11.1% | 2.7% | 3.3% | 0.66% |
| Jul 2026 | 87% | 7.8% | 2.3% | 2.3% | 0.45% |
| Aug 2026 | 86.5% | 7.8% | 2.8% | 2.3% | 0.56% |
| Sep 2026 | — | — | — | — | — |
How has the Black Diamond and Orion comparison changed over the last 12 months?
3 findings
- Black Diamond was ahead of Orion in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among wealth management platforms worldwide moved from 84.5% to 86.5%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Orion’s estimated Share of Search among wealth management platforms worldwide moved from 0.67% to 0.56%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for wealth management platforms worldwide in August 2026?
2 changes
In August 2026, Black Diamond lost estimated Share of Search among wealth management platforms worldwide, from 87% to 86.5%.
Estimated monthly branded searches for Orion worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Black Diamond’s and Orion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Diamond
1 branded search term
- black diamond
Orion
1 branded search term
- orion advisor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.