Brightcove vs Vidyard:Which is more popular by branded search?
In August 2026, Vidyard had more branded searches than Brightcove among video marketing platforms worldwide. Vidyard was estimated to have 18.5K branded searches compared to Brightcove’s 10.4K, and held a 1.6% Share of Search versus Brightcove’s 0.92%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brightcove or Vidyard?
Compare the platforms brands host and market video with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vidyard, Brightcove. The figures are in the table below the chart.
View monthly share of search table
| Month | Vimeo | Wistia | Vidyard | Brightcove | SproutVideo |
|---|---|---|---|---|---|
| Oct 2025 | 92.7% | 3.6% | 2% | 1.3% | 0.37% |
| Nov 2025 | 93.3% | 3.6% | 1.6% | 1.1% | 0.3% |
| Dec 2025 | 93.6% | 3% | 2% | 1.1% | 0.28% |
| Jan 2026 | 92.9% | 3.7% | 2% | 1.1% | 0.31% |
| Feb 2026 | 94.1% | 3.1% | 1.7% | 0.92% | 0.25% |
| Mar 2026 | 94.6% | 3.1% | 1.4% | 0.76% | 0.25% |
| Apr 2026 | 93.4% | 3.7% | 1.6% | 0.92% | 0.28% |
| May 2026 | 94.5% | 3.1% | 1.4% | 0.76% | 0.25% |
| Jun 2026 | 93.2% | 3.7% | 1.6% | 1.1% | 0.3% |
| Jul 2026 | 93.4% | 3.8% | 1.6% | 0.92% | 0.3% |
| Aug 2026 | 94% | 3.1% | 1.6% | 0.92% | 0.3% |
| Sep 2026 | — | — | — | — | — |
How has the Brightcove and Vidyard comparison changed over the last 12 months?
3 findings
- Vidyard was ahead of Brightcove in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brightcove’s estimated Share of Search among video marketing platforms worldwide moved from 1.3% to 0.92%, and its estimated monthly branded searches moved from 18.8K to 10.4K.
- Across the 11 months ending August 2026, Vidyard’s estimated Share of Search among video marketing platforms worldwide moved from 2% to 1.6%, and its estimated monthly branded searches moved from 27.8K to 18.5K.
How did search popularity change for video marketing platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Brightcove worldwide fell 44.8% over 11 measured months, from 18.8K to 10.4K in August 2026.
Estimated monthly branded searches for Vidyard worldwide fell 33.5% over 11 measured months, from 27.8K to 18.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Brightcove’s and Vidyard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brightcove
11 branded search terms
- brightcove
- brightcove app
- brightcove beacon
- brightcove com
- brightcove platform
- brightcove software
- brightcove video
- brightcove video cloud
- brightcove video hosting
- brightcove video platform
- video hosting brightcove
Vidyard
6 branded search terms
- vidyard
- vidyard app
- vidyard com
- vidyard software
- vidyard video
- vidyard video hosting
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.