Brandwave

Bosch vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than Bosch among variable speed grinder brands worldwide. Makita had about 1 million branded searches, while Bosch had 590. Makita made up 28.6% of all variable speed grinder brand searches we track, and Bosch accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about variable speed grinder brands, Makita appeared in four of the five answers and Bosch in three. Makita was mentioned before Bosch in three out of four answers that named either.

Among variable speed grinder brands worldwide in September 2026

Who do people search for more?

Makita, about 1703 searches for every 1 for Bosch

Makita 1M searchesBosch 590 searches

Who does AI mention more?

Makita, mentioned in 4 of 5 answers, Bosch in 3

Makita in 4 of 5Bosch in 3 of 5

Who does AI recommend more?

Makita, named ahead of Bosch in 3 of 4 answers

Makita first in 3Bosch first in 1

Follow Bosch vs Makita and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top variable speed grinder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bosch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before Bosch in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. DeWalt1st
  3. Milwaukee3rd
  4. Bosch4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about variable speed grinder brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bosch or Makita more popular in search?

This chart shows how often people search Google for Bosch and Makita by name. Each line represents a brand's share of searches for all four variable speed grinder brands we track, month by month, from English-language searches worldwide.

Bosch and Makita among variable speed grinder brands worldwide, by month

Share of searches by month for Makita, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltBosch
Oct 202551.9%32.5%15.6%0.01%
Nov 202549.8%31.8%18.3%0.01%
Dec 202552.7%27.9%19.4%0.01%
Jan 202652.5%28.2%19.3%0.02%
Feb 202652.8%27.8%19.4%0.02%
Mar 202650%31.7%18.4%0.02%
Apr 202652.5%28.2%19.3%0.02%
May 202652.3%28.4%19.2%0.02%
Jun 202652.3%28.4%19.2%0.02%
Jul 202657.3%25.4%17.2%0.02%
Aug 202652.3%28.4%19.2%0.02%
Sep 202652.2%28.6%19.2%0.02%

How has the Bosch and Makita comparison changed over the last 12 months?

3 findings
  • Makita was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among variable speed grinder brands worldwide moved from 0.01% to 0.02%, and its estimated monthly branded searches held steady at 590.
  • Across the 12 months ending September 2026, Makita’s share of searches among variable speed grinder brands worldwide moved from 32.5% to 28.6%, and its estimated monthly branded searches moved from 1.4M to 1M.

How did search popularity change for variable speed grinder brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Bosch’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch bag

Makita

4 branded search terms

  • makita
  • makita battery
  • makita drill
  • makita tool

How the Brand Demand Index is measured

Other head-to-heads among variable speed grinder brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.