Hazeltree vs Trovata:Which is more popular?
In September 2026, Hazeltree had more branded searches than Trovata among treasury management platforms worldwide. Hazeltree had about 22,200 branded searches, while Trovata had 4,400. Hazeltree made up 40.2% of all treasury management platform searches we track, and Trovata accounted for 8%. When we asked ChatGPT and Google AI Overviews about treasury management platforms, Trovata appeared in four of the five answers and Hazeltree in none.
Who do people search for more?
Hazeltree, about 5 searches for every 1 for Trovata
Who does AI mention more?
Trovata, mentioned in 4 of 5 answers, Hazeltree in 0
Who does AI recommend more?
Trovata, the only one of the two named
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Top treasury management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Trovata was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hazeltree did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Trovata4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kyriba3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GTreasury3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Nomentia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SAP Treasury and Risk Management2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Modern Treasury1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hazeltree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about treasury management platforms
5 answers
Asked ChatGPT
“Which treasury management platform should I use?”
Asked ChatGPT
“What are the best treasury management platforms?”
Asked ChatGPT
“What's the best treasury management platform for cash and liquidity?”
Searched Google, AI Overview
“cash management software”
Searched Google, AI Overview
“working capital management”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hazeltree or Trovata more popular in search?
This chart shows how often people search Google for Hazeltree and Trovata by name. Each line represents a brand's share of searches for all seven treasury management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Hazeltree, Trovata. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hazeltree | Kyriba | Modern Treasury | Trovata | Nomentia | GTreasury | SAP Treasury and Risk Management |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.2% | 27.2% | 5.4% | 5.4% | 4.4% | 22.2% | 2.3% |
| Nov 2025 | 39.2% | 31.9% | 6.3% | 7.8% | 5.1% | 6.3% | 3.4% |
| Dec 2025 | 35.4% | 35.4% | 5.7% | 8.6% | 4.7% | 7% | 3.1% |
| Jan 2026 | 35.5% | 35.5% | 5.8% | 8.6% | 4.6% | 7% | 3% |
| Feb 2026 | 40.8% | 33.4% | 6.6% | 6.6% | 4.4% | 5.4% | 2.9% |
| Mar 2026 | 44.7% | 30% | 5.9% | 8.9% | 3.9% | 3.9% | 2.6% |
| Apr 2026 | 41.1% | 33.6% | 5.5% | 8.2% | 4.4% | 4.4% | 2.9% |
| May 2026 | 40.8% | 33.4% | 5.4% | 9.9% | 4.4% | 3.6% | 2.4% |
| Jun 2026 | 37.1% | 37.1% | 6% | 9% | 4.8% | 3.2% | 2.7% |
| Jul 2026 | 41.3% | 33.7% | 6.7% | 8.2% | 3.5% | 3.5% | 3% |
| Aug 2026 | 42.8% | 28.5% | 6.9% | 10.4% | 4.6% | 3.7% | 3.1% |
| Sep 2026 | 40.2% | 32.8% | 8% | 8% | 5.3% | 2.9% | 2.9% |
How has the Hazeltree and Trovata comparison changed over the last 12 months?
3 findings
- Hazeltree was ahead of Trovata in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hazeltree’s share of searches among treasury management platforms worldwide moved from 33.2% to 40.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Trovata’s share of searches among treasury management platforms worldwide moved from 5.4% to 8%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for treasury management platforms worldwide in September 2026?
3 changes
In September 2026, Modern Treasury overtook Trovata to rank 3rd among treasury management platforms worldwide, with 8% of the searches.
In September 2026, Hazeltree lost share of searches among treasury management platforms worldwide, from 42.8% to 40.2%.
In September 2026, Trovata lost share of searches among treasury management platforms worldwide, from 10.4% to 8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hazeltree’s and Trovata’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among treasury management platforms
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