Amber Road vs Thomson Reuters:Which is more popular?
In September 2026, Thomson Reuters had more branded searches than Amber Road among trade compliance platforms worldwide. Thomson Reuters had about 135,000 branded searches, while Amber Road had 18,100. Thomson Reuters made up 26.6% of all trade compliance platform searches we track, and Amber Road accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about trade compliance platforms, Thomson Reuters appeared in four of the five answers and Amber Road in one. Thomson Reuters was mentioned before Amber Road in every answer.
Who do people search for more?
Thomson Reuters, about 7 searches for every 1 for Amber Road
Who does AI mention more?
Thomson Reuters, mentioned in 4 of 5 answers, Amber Road in 1
Who does AI recommend more?
Thomson Reuters, named ahead of Amber Road in every answer
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Top trade compliance platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thomson Reuters was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amber Road was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thomson Reuters was listed before Amber Road in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Thomson Reuters4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oracle Global Trade Management3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- e2open Global Trade Management3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Descartes MacroPoint3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amber Road1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CargoWise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Livingston0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Expeditors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about trade compliance platforms
5 answers
Asked ChatGPT
“Which trade compliance platform should I use?”
Asked ChatGPT
“What are the best trade compliance platforms?”
Asked ChatGPT
“What's the best trade compliance platform for cross border trade?”
Searched Google, AI Overview
“global trade compliance”
Searched Google, AI Overview
“customs compliance software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Amber Road or Thomson Reuters more popular in search?
This chart shows how often people search Google for Amber Road and Thomson Reuters by name. Each line represents a brand's share of searches for all eight trade compliance platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Thomson Reuters, Amber Road. The figures are in the table below the chart.
View monthly share of searches table
| Month | Livingston | Thomson Reuters | Expeditors | Amber Road | CargoWise | Oracle Global Trade Management | e2open Global Trade Management | Descartes MacroPoint |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 30% | 16.4% | 6% | 2.7% | 0.13% | <0.01% | <0.01% |
| Nov 2025 | 44.9% | 30.2% | 16.5% | 5% | 3.3% | 0.13% | <0.01% | <0.01% |
| Dec 2025 | 44.4% | 29.8% | 16.4% | 6% | 3.3% | 0.09% | <0.01% | <0.01% |
| Jan 2026 | 39.8% | 32.7% | 17.9% | 6.6% | 2.9% | 0.1% | <0.01% | <0.01% |
| Feb 2026 | 40.3% | 33.1% | 18.1% | 5.4% | 3% | 0.14% | <0.01% | <0.01% |
| Mar 2026 | 40% | 32.8% | 18% | 5.4% | 3.6% | 0.18% | <0.01% | <0.01% |
| Apr 2026 | 44.1% | 29.6% | 16.2% | 7.3% | 2.7% | 0.11% | <0.01% | <0.01% |
| May 2026 | 47.3% | 26% | 17.4% | 6.4% | 2.8% | 0.11% | <0.01% | <0.01% |
| Jun 2026 | 48.7% | 26.7% | 17.9% | 3.6% | 2.9% | 0.12% | <0.01% | <0.01% |
| Jul 2026 | 53.8% | 24.1% | 16.2% | 3.2% | 2.6% | 0.09% | <0.01% | <0.01% |
| Aug 2026 | 48.7% | 26.7% | 17.9% | 2.9% | 3.6% | 0.1% | <0.01% | <0.01% |
| Sep 2026 | 48.4% | 26.6% | 17.8% | 3.6% | 3.6% | 0.09% | <0.01% | <0.01% |
How has the Amber Road and Thomson Reuters comparison changed over the last 12 months?
3 findings
- Thomson Reuters was ahead of Amber Road in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amber Road’s share of searches among trade compliance platforms worldwide moved from 6% to 3.6%, and its estimated monthly branded searches moved from 33.1K to 18.1K.
- Across the 12 months ending September 2026, Thomson Reuters’ share of searches among trade compliance platforms worldwide moved from 30% to 26.6%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for trade compliance platforms worldwide in September 2026?
2 changes
In September 2026, Amber Road overtook CargoWise to rank 4th among trade compliance platforms worldwide, with 3.6% of the searches.
Estimated monthly branded searches for Thomson Reuters worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amber Road’s and Thomson Reuters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amber Road
1 branded search term
- amber road
Thomson Reuters
1 branded search term
- thomson reuters
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