Brandwave

Hubstaff vs QuickBooks Time:Which is more popular?

In September 2026, Hubstaff had more branded searches than QuickBooks Time among time tracking platforms worldwide. Hubstaff had about 112,000 branded searches, while QuickBooks Time had 27,100. Hubstaff made up 21.8% of all time tracking platform searches we track, and QuickBooks Time accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about time tracking platforms, QuickBooks Time appeared in two of the five answers and Hubstaff in one. QuickBooks Time was mentioned before Hubstaff in every answer that named either.

Among time tracking platforms worldwide in September 2026

Who do people search for more?

Hubstaff, about 4 searches for every 1 for QuickBooks Time

Hubstaff 112K searchesQuickBooks Time 27.1K searches

Who does AI mention more?

QuickBooks Time, mentioned in 2 of 5 answers, Hubstaff in 1

QuickBooks Time in 2 of 5Hubstaff in 1 of 5

Who does AI recommend more?

QuickBooks Time, named ahead of Hubstaff in 2 of 2 answers

QuickBooks Time first in 2Hubstaff never first

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Top time tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, QuickBooks Time was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hubstaff was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. QuickBooks Time was listed before Hubstaff in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toggl Track1st
  2. Clockify2nd
  3. Harvest3rd
  4. QuickBooks Time4th
  5. Timely5th
  6. Hubstaff6th
  7. Everhour7th
  8. Time Doctor–
  9. RescueTime–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clockify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toggl Track5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Harvest4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QuickBooks Time2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Timely2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hubstaff1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Everhour1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Time Doctor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RescueTime0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about time tracking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hubstaff or QuickBooks Time more popular in search?

This chart shows how often people search Google for Hubstaff and QuickBooks Time by name. Each line represents a brand's share of searches for all nine time tracking platforms we track, month by month, from English-language searches worldwide.

Hubstaff and QuickBooks Time among time tracking platforms worldwide, by month

Share of searches by month for Hubstaff, QuickBooks Time. The figures are in the table below the chart.

View monthly share of searches table
MonthClockifyHubstaffToggl TrackQuickBooks TimeTime DoctorEverhourHarvestRescueTimeTimely
Oct 202554.9%19.4%8.8%4.7%5.8%1.8%1.4%2.1%1.2%
Nov 202551.1%22.4%10.1%4.4%5.4%1.6%1.6%2%1.3%
Dec 202548.6%26.1%9.6%5.1%5.1%1.3%1.3%1.9%1%
Jan 202654.5%19.5%10.7%4.7%4.7%1.4%1.4%2.1%0.94%
Feb 202651.6%22.3%10%4.4%5.4%1.6%1.6%2%1.1%
Mar 202649%25.8%9.5%4.2%5.1%1.6%1.9%1.9%1%
Apr 202649.3%26%9.6%4.2%5.1%1.3%1.6%1.9%1%
May 202651.9%22.4%10.1%4.4%5.4%1.4%1.6%1.6%1.1%
Jun 202651.6%22.5%10.2%4.5%5.5%1.4%2%1.3%1.1%
Jul 202649.2%21.3%11.8%5.2%6.3%1.6%1.9%1.5%1.3%
Aug 202649.3%21.4%11.8%5.2%6.3%1.6%1.6%1.6%1.3%
Sep 202649.8%21.8%12.1%5.3%5.3%1.6%1.6%1.3%1.3%

How has the Hubstaff and QuickBooks Time comparison changed over the last 12 months?

3 findings

How did search popularity change for time tracking platforms worldwide in September 2026?

2 changes

  1. QuickBooks Time’s share of searches among time tracking platforms worldwide has gained ground for 3 months in a row, from 4.5% to 5.3% in September 2026.

  2. Estimated monthly branded searches for Hubstaff worldwide fell 18.5% over 12 measured months, from 137K to 112K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Hubstaff’s and QuickBooks Time’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hubstaff

5 branded search terms

  • hubstaff
  • hubstaff app
  • hubstaff software
  • hubstaff time tracking
  • time tracking hubstaff

QuickBooks Time

1 branded search term

  • quickbooks time

How the Brand Demand Index is measured

Other head-to-heads among time tracking platforms

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