Brandwave

Geotab vs Samsara:Which is more popular by branded search?

In August 2026, Geotab had more branded searches than Samsara among telematics platforms worldwide. Geotab was estimated to have 138K branded searches compared to Samsara’s 7.2K, and held a 65.4% Share of Search versus Samsara’s 3.4%. These are worldwide searches for English-language branded terms.

Share of Search among telematics platforms worldwide in August 2026Which is more popular in search, Geotab or Samsara?
Geotab65.4%138K searches
vs
Samsara3.4%7.2K searches

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Which is more popular in search, Geotab or Samsara?

Compare the platforms that track vehicle fleets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Geotab and Samsara among telematics platforms worldwide, by month

Share of Search by month for Geotab, Samsara. The figures are in the table below the chart.

View monthly share of search table
MonthGeotabVerizon ConnectMotiveSamsaraTeletrac Navman
Oct 202559.5%26%12.8%1.7%<0.01%
Nov 202560.9%22.7%14.2%2.1%<0.01%
Dec 202561%22.7%13.4%2.8%<0.01%
Jan 202662.5%22.1%12.7%2.7%<0.01%
Feb 202660.1%22.6%13.9%3.4%<0.01%
Mar 202660.6%22.1%14%3.3%<0.01%
Apr 202662.5%19.3%14.5%3.7%<0.01%
May 202664.2%19%12.9%3.9%<0.01%
Jun 202663%20%12.6%4.3%<0.01%
Jul 202663.3%19.3%13.6%3.8%<0.01%
Aug 202665.4%17.9%13.4%3.4%0%
Sep 2026—————

How has the Geotab and Samsara comparison changed over the last 12 months?

  • Geotab was ahead of Samsara in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Geotab’s estimated Share of Search among telematics platforms worldwide moved from 59.5% to 65.4%, and its estimated monthly branded searches held steady at 138K.
  • Across the 11 months ending August 2026, Samsara’s estimated Share of Search among telematics platforms worldwide moved from 1.7% to 3.4%, and its estimated monthly branded searches moved from 3.8K to 7.2K.

How did search popularity change for telematics platforms worldwide in August 2026?

  1. In August 2026, Geotab gained estimated Share of Search among telematics platforms worldwide, from 63.3% to 65.4%.

  2. Estimated monthly branded searches for Samsara worldwide rose 87.5% over 11 measured months, from 3.8K to 7.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Geotab’s and Samsara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Geotab

8 branded search terms

  • geotab
  • geotab app
  • geotab com
  • geotab fleet management
  • geotab fleet tracking
  • geotab gps tracking
  • geotab software
  • geotab telematics

Samsara

6 branded search terms

  • samsara com
  • samsara fleet management
  • samsara fleet tracking
  • samsara gps tracking
  • samsara telematics
  • telematics samsara

How the Brand Demand Index is measured

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