Brandwave

K Health vs PlushCare:Which is more popular by branded search?

In August 2026, PlushCare had more branded searches than K Health among telehealth providers worldwide. PlushCare was estimated to have 18.1K branded searches compared to K Health’s 8.1K, and held a 9% Share of Search versus K Health’s 4%. These are worldwide searches for English-language branded terms.

Share of Search among telehealth providers worldwide in August 2026Which is more popular in search, K Health or PlushCare?
K Health4%8.1K searches
vs
PlushCare9%18.1K searches

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Which is more popular in search, K Health or PlushCare?

Compare the services offering online doctor appointments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

K Health and PlushCare among telehealth providers worldwide, by month

Share of Search by month for PlushCare, K Health. The figures are in the table below the chart.

View monthly share of search table
MonthTeladocPlushCareAmwellK Health
Oct 202582%9.1%4.9%4%
Nov 202582.6%9.1%5%3.3%
Dec 202585.3%7.7%4.2%2.8%
Jan 202683.4%9.2%4.1%3.4%
Feb 202682.6%9.1%5%3.3%
Mar 202682%9.1%4.9%4%
Apr 202682.6%9.1%5%3.3%
May 202684.8%7.6%4.2%3.4%
Jun 202682%9%4.9%4%
Jul 202681.3%8.9%4.9%4.9%
Aug 202682%9%4.9%4%
Sep 2026————

How has the K Health and PlushCare comparison changed over the last 12 months?

  • PlushCare was ahead of K Health in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, K Health’s estimated Share of Search among telehealth providers worldwide held steady at 4%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
  • Across the 11 months ending August 2026, PlushCare’s estimated Share of Search among telehealth providers worldwide moved from 9.1% to 9%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for telehealth providers worldwide in August 2026?

  1. In August 2026, K Health lost estimated Share of Search among telehealth providers worldwide, from 4.9% to 4%.

  2. Estimated monthly branded searches for PlushCare worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using K Health’s and PlushCare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

K Health

1 branded search term

  • k health

PlushCare

1 branded search term

  • plushcare

How the Brand Demand Index is measured

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