FreeTaxUSA vs TurboTax:Which is more popular by branded search?
In August 2026, TurboTax had more branded searches than FreeTaxUSA among tax preparation software worldwide. TurboTax was estimated to have 550K branded searches compared to FreeTaxUSA’s 246K, and held a 35.8% Share of Search versus FreeTaxUSA’s 16%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, FreeTaxUSA or TurboTax?
Compare the software people file taxes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TurboTax, FreeTaxUSA. The figures are in the table below the chart.
View monthly share of search table
| Month | H&R Block | TurboTax | FreeTaxUSA | TaxAct | TaxSlayer |
|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 46.1% | 11.3% | 2.8% | 1.9% |
| Nov 2025 | 52.5% | 35.3% | 8.7% | 2.1% | 1.4% |
| Dec 2025 | 41.7% | 41.7% | 12.5% | 2.5% | 1.7% |
| Jan 2026 | 23.5% | 52.4% | 19.2% | 3.2% | 1.7% |
| Feb 2026 | 24.8% | 45.3% | 24.8% | 3.3% | 1.8% |
| Mar 2026 | 26.2% | 47.9% | 21.5% | 2.9% | 1.6% |
| Apr 2026 | 24.6% | 45% | 24.6% | 4% | 1.8% |
| May 2026 | 34.4% | 41.8% | 18.8% | 2.5% | 2.5% |
| Jun 2026 | 38.7% | 38.7% | 17.3% | 2.8% | 2.3% |
| Jul 2026 | 43.6% | 35.7% | 15.9% | 2.6% | 2.1% |
| Aug 2026 | 43.8% | 35.8% | 16% | 2.6% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the FreeTaxUSA and TurboTax comparison changed over the last 12 months?
3 findings
- TurboTax was ahead of FreeTaxUSA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FreeTaxUSA’s estimated Share of Search among tax preparation software worldwide moved from 11.3% to 16%, and its estimated monthly branded searches held steady at 246K.
- Across the 11 months ending August 2026, TurboTax’s estimated Share of Search among tax preparation software worldwide moved from 46.1% to 35.8%, and its estimated monthly branded searches moved from 1M to 550K.
How did search popularity change for tax preparation software worldwide in August 2026?
1 change
Estimated monthly branded searches for TurboTax worldwide fell 45% over 11 measured months, from 1M to 550K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using FreeTaxUSA’s and TurboTax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FreeTaxUSA
1 branded search term
- freetaxusa
TurboTax
1 branded search term
- turbotax
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.