FreeTaxUSA vs TaxSlayer:Which is more popular by branded search?
In August 2026, FreeTaxUSA had more branded searches than TaxSlayer among tax preparation software worldwide. FreeTaxUSA was estimated to have 246K branded searches compared to TaxSlayer’s 27.1K, and held a 16% Share of Search versus TaxSlayer’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, FreeTaxUSA or TaxSlayer?
Compare the software people file taxes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for FreeTaxUSA, TaxSlayer. The figures are in the table below the chart.
View monthly share of search table
| Month | H&R Block | TurboTax | FreeTaxUSA | TaxAct | TaxSlayer |
|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 46.1% | 11.3% | 2.8% | 1.9% |
| Nov 2025 | 52.5% | 35.3% | 8.7% | 2.1% | 1.4% |
| Dec 2025 | 41.7% | 41.7% | 12.5% | 2.5% | 1.7% |
| Jan 2026 | 23.5% | 52.4% | 19.2% | 3.2% | 1.7% |
| Feb 2026 | 24.8% | 45.3% | 24.8% | 3.3% | 1.8% |
| Mar 2026 | 26.2% | 47.9% | 21.5% | 2.9% | 1.6% |
| Apr 2026 | 24.6% | 45% | 24.6% | 4% | 1.8% |
| May 2026 | 34.4% | 41.8% | 18.8% | 2.5% | 2.5% |
| Jun 2026 | 38.7% | 38.7% | 17.3% | 2.8% | 2.3% |
| Jul 2026 | 43.6% | 35.7% | 15.9% | 2.6% | 2.1% |
| Aug 2026 | 43.8% | 35.8% | 16% | 2.6% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the FreeTaxUSA and TaxSlayer comparison changed over the last 12 months?
3 findings
- FreeTaxUSA was ahead of TaxSlayer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FreeTaxUSA’s estimated Share of Search among tax preparation software worldwide moved from 11.3% to 16%, and its estimated monthly branded searches held steady at 246K.
- Across the 11 months ending August 2026, TaxSlayer’s estimated Share of Search among tax preparation software worldwide moved from 1.9% to 1.8%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for tax preparation software worldwide in August 2026?
1 change
TaxSlayer’s estimated Share of Search among tax preparation software worldwide has lost ground for 3 months in a row, from 2.5% to 1.8% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using FreeTaxUSA’s and TaxSlayer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FreeTaxUSA
1 branded search term
- freetaxusa
TaxSlayer
1 branded search term
- taxslayer
Put your own brand in this comparison
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