TaxSlayer vs TurboTax:Which is more popular by branded search?
In August 2026, TurboTax had more branded searches than TaxSlayer among tax preparation services worldwide. TurboTax was estimated to have 550K branded searches compared to TaxSlayer’s 27.1K, and held a 42.3% Share of Search versus TaxSlayer’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, TaxSlayer or TurboTax?
Compare the tax preparation services operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TurboTax, TaxSlayer. The figures are in the table below the chart.
View monthly share of search table
| Month | H&R Block | TurboTax | TaxAct | TaxSlayer | Liberty Tax | Jackson Hewitt |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 51.7% | 3.1% | 2.1% | 0.51% | 0.07% |
| Nov 2025 | 57.1% | 38.4% | 2.3% | 1.5% | 0.56% | 0.11% |
| Dec 2025 | 47% | 47% | 2.8% | 1.9% | 1% | 0.25% |
| Jan 2026 | 29% | 64.7% | 3.9% | 2.1% | 0.23% | 0.09% |
| Feb 2026 | 32.8% | 60% | 4.4% | 2.4% | 0.27% | 0.08% |
| Mar 2026 | 33.2% | 60.8% | 3.7% | 2% | 0.27% | 0.08% |
| Apr 2026 | 32.5% | 59.5% | 5.4% | 2.4% | 0.22% | 0.06% |
| May 2026 | 42.1% | 51.1% | 3.1% | 3.1% | 0.51% | 0.08% |
| Jun 2026 | 46.6% | 46.6% | 3.4% | 2.8% | 0.56% | 0.09% |
| Jul 2026 | 51.6% | 42.2% | 3.1% | 2.5% | 0.51% | 0.08% |
| Aug 2026 | 51.8% | 42.3% | 3.1% | 2.1% | 0.62% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
How has the TaxSlayer and TurboTax comparison changed over the last 12 months?
3 findings
- TurboTax was ahead of TaxSlayer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, TaxSlayer’s estimated Share of Search among tax preparation services worldwide held steady at 2.1%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 11 months ending August 2026, TurboTax’s estimated Share of Search among tax preparation services worldwide moved from 51.7% to 42.3%, and its estimated monthly branded searches moved from 1M to 550K.
How did search popularity change for tax preparation services worldwide in August 2026?
2 changes
TaxSlayer’s estimated Share of Search among tax preparation services worldwide has lost ground for 3 months in a row, from 3.1% to 2.1% in August 2026.
Estimated monthly branded searches for TurboTax worldwide fell 45% over 11 measured months, from 1M to 550K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using TaxSlayer’s and TurboTax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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