Butterfly vs JOOLA:Which is more popular by branded search?
In August 2026, JOOLA had more branded searches than Butterfly among table tennis brands worldwide. JOOLA was estimated to have 14.8K branded searches compared to Butterfly’s 9.9K, and held a 2.8% Share of Search versus Butterfly’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Butterfly or JOOLA?
Compare the table tennis brands players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JOOLA, Butterfly. The figures are in the table below the chart.
View monthly share of search table
| Month | DHS | Stiga | JOOLA | Tibhar | Butterfly |
|---|---|---|---|---|---|
| Oct 2025 | 85% | 9.3% | 1.5% | 2.3% | 1.9% |
| Nov 2025 | 81.5% | 11% | 2.7% | 2.7% | 2.2% |
| Dec 2025 | 84% | 9.2% | 2.3% | 2.3% | 2.3% |
| Jan 2026 | 88.4% | 7.9% | 1.1% | 1.3% | 1.3% |
| Feb 2026 | 89.9% | 6.6% | 1.1% | 1.3% | 1.1% |
| Mar 2026 | 86.6% | 9.5% | 1.3% | 1.3% | 1.3% |
| Apr 2026 | 81.2% | 13.4% | 2.2% | 1.8% | 1.5% |
| May 2026 | 75.1% | 18.3% | 2.5% | 2.5% | 1.7% |
| Jun 2026 | 78.5% | 15.8% | 2.6% | 1.7% | 1.4% |
| Jul 2026 | 82.6% | 11.1% | 2.7% | 1.8% | 1.8% |
| Aug 2026 | 83.9% | 9.2% | 2.8% | 2.3% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Butterfly and JOOLA comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: JOOLA took it in November 2025, Butterfly took it in January 2026, JOOLA took it in April 2026.
- Across the 11 months ending August 2026, Butterfly’s estimated Share of Search among table tennis brands worldwide moved from 1.9% to 1.8%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among table tennis brands worldwide moved from 1.5% to 2.8%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
How did search popularity change for table tennis brands worldwide in August 2026?
2 changes
In August 2026, Butterfly fell from 4th to 5th among table tennis brands worldwide.
Estimated monthly branded searches for JOOLA worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Butterfly’s and JOOLA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.