Blue Yonder vs Manhattan Associates:Which is more popular by branded search?
In August 2026, Blue Yonder had more branded searches than Manhattan Associates among supply chain management software worldwide. Blue Yonder was estimated to have 60.5K branded searches compared to Manhattan Associates’ 33.1K, and held a 45.7% Share of Search versus Manhattan Associates’ 25%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blue Yonder or Manhattan Associates?
Compare the systems that plan supply chains. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blue Yonder, Manhattan Associates. The figures are in the table below the chart.
View monthly share of search table
| Month | Blue Yonder | Manhattan Associates | Kinaxis | o9 Solutions | Oracle Cloud |
|---|---|---|---|---|---|
| Oct 2025 | 55% | 13.5% | 20.1% | 7.4% | 4% |
| Nov 2025 | 52.6% | 15.7% | 19.3% | 8.6% | 3.8% |
| Dec 2025 | 48.4% | 21.7% | 17.7% | 7.9% | 4.3% |
| Jan 2026 | 46.9% | 21% | 21% | 7.7% | 3.4% |
| Feb 2026 | 46.9% | 21% | 21% | 7.7% | 3.4% |
| Mar 2026 | 52.6% | 15.8% | 19.2% | 8.6% | 3.8% |
| Apr 2026 | 51.1% | 15.3% | 18.8% | 10.2% | 4.6% |
| May 2026 | 49.1% | 14.7% | 22% | 9.8% | 4.4% |
| Jun 2026 | 47.5% | 17.4% | 21.3% | 9.5% | 4.2% |
| Jul 2026 | 44.8% | 24.5% | 16.4% | 11% | 3.3% |
| Aug 2026 | 45.7% | 25% | 16.8% | 9.1% | 3.3% |
| Sep 2026 | — | — | — | — | — |
How has the Blue Yonder and Manhattan Associates comparison changed over the last 12 months?
3 findings
- Blue Yonder was ahead of Manhattan Associates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blue Yonder’s estimated Share of Search among supply chain management software worldwide moved from 55% to 45.7%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 11 months ending August 2026, Manhattan Associates’ estimated Share of Search among supply chain management software worldwide moved from 13.5% to 25%, and its estimated monthly branded searches moved from 18.1K to 33.1K.
How did search popularity change for supply chain management software worldwide in August 2026?
2 changes
In August 2026, Blue Yonder gained estimated Share of Search among supply chain management software worldwide, from 44.8% to 45.7%.
In August 2026, Manhattan Associates gained estimated Share of Search among supply chain management software worldwide, from 24.5% to 25%.
How each brand is measured
Brandwave collects information about searches that people make online using Blue Yonder’s and Manhattan Associates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Yonder
1 branded search term
- blue yonder
Manhattan Associates
1 branded search term
- manhattan associates
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.