Brandwave

Rain Bird vs Toro:Which is searched more?

In September 2026, Toro had more branded searches than Rain Bird among sprinkler heads brands worldwide. Toro was estimated to have 126K branded searches compared to Rain Bird’s 33.1K, and held a 55.3% Share of Search versus Rain Bird’s 14.5%. These are worldwide searches for English-language branded terms.

Share of Search among sprinkler heads brands worldwide in September 2026Which is more popular in search, Rain Bird or Toro?
Rain Bird14.5%33.1K searches
vs
Toro55.3%126K searches

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Which is more popular in search, Rain Bird or Toro?

Compare the sprinkler heads brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Rain Bird and Toro among sprinkler heads brands worldwide, by month

Share of Search by month for Toro, Rain Bird. The figures are in the table below the chart.

View monthly share of search table
MonthToroHunterRain BirdK-Rain
Oct 202545.9%32.2%17.6%4.4%
Nov 202542.8%33.8%18.5%4.8%
Dec 202536.8%39.9%17.9%5.4%
Jan 202639.6%40.9%15%4.5%
Feb 202642.4%39.4%14.5%3.7%
Mar 202658.6%25.2%13.8%2.5%
Apr 202664.3%18.4%15%2.2%
May 202664.5%15%18.3%2.2%
Jun 202659.2%19%19%2.8%
Jul 202660.5%20.2%16.5%2.8%
Aug 202660.3%20.3%16.6%2.8%
Sep 202655.3%26.6%14.5%3.6%

How has the Rain Bird and Toro comparison changed over the last 12 months?

  • Toro was ahead of Rain Bird in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Rain Bird’s estimated Share of Search among sprinkler heads brands worldwide moved from 17.6% to 14.5%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending September 2026, Toro’s estimated Share of Search among sprinkler heads brands worldwide moved from 45.9% to 55.3%, and its estimated monthly branded searches moved from 86.2K to 126K.

How did search popularity change for sprinkler heads brands worldwide in September 2026?

  1. In September 2026, Toro lost estimated Share of Search among sprinkler heads brands worldwide, from 60.3% to 55.3%.

  2. In September 2026, Rain Bird lost estimated Share of Search among sprinkler heads brands worldwide, from 16.6% to 14.5%.

Other head-to-heads among sprinkler heads brands

How each brand is measured

Brandwave collects information about searches that people make online using Rain Bird’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rain Bird

1 branded search term

  • rain bird

Toro

6 branded search terms

  • toro irrigation
  • toro mower
  • toro push mower
  • toro riding lawn mower
  • toro sprinkler heads
  • toro zero turn mower

How the Brand Demand Index is measured

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