PetSafe vs Sure Petcare:Which is searched more?
In September 2026, PetSafe had more branded searches than Sure Petcare among smart pet feeder brands worldwide. PetSafe was estimated to have 49.7K branded searches compared to Sure Petcare’s 31.6K, and held a 14.6% Share of Search versus Sure Petcare’s 9.3%. These are worldwide searches for English-language branded terms.
Follow PetSafe vs Sure Petcare and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, PetSafe or Sure Petcare?
Compare brands selling connected and programmable automatic pet feeders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PetSafe, Sure Petcare. The figures are in the table below the chart.
View monthly share of search table
| Month | Litter-Robot | PETLIBRO | PetSafe | Sure Petcare | WOPET | PETWANT |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.2% | 19.3% | 13.8% | 8.9% | 1.2% | 0.55% |
| Nov 2025 | 56.3% | 23% | 11.3% | 7.9% | 1% | 0.45% |
| Dec 2025 | 53.8% | 23.3% | 13.6% | 7.6% | 1.2% | 0.53% |
| Jan 2026 | 52.9% | 23.2% | 13.1% | 9.1% | 1.1% | 0.54% |
| Feb 2026 | 52.4% | 23% | 14% | 9% | 1.1% | 0.56% |
| Mar 2026 | 49.9% | 22.7% | 16.1% | 9.5% | 1.2% | 0.58% |
| Apr 2026 | 51.7% | 23% | 13.6% | 9.9% | 1.2% | 0.61% |
| May 2026 | 51% | 22.9% | 14.5% | 9.8% | 1.3% | 0.53% |
| Jun 2026 | 49% | 26.5% | 14.1% | 8.7% | 1.2% | 0.5% |
| Jul 2026 | 48.2% | 26.9% | 14.8% | 8.3% | 1.4% | 0.53% |
| Aug 2026 | 45.2% | 29.3% | 15.1% | 8.7% | 1.1% | 0.58% |
| Sep 2026 | 48.6% | 25.9% | 14.6% | 9.3% | 1% | 0.54% |
How has the PetSafe and Sure Petcare comparison changed over the last 12 months?
3 findings
- PetSafe was ahead of Sure Petcare in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PetSafe’s estimated Share of Search among smart pet feeder brands worldwide moved from 13.8% to 14.6%, and its estimated monthly branded searches moved from 49.4K to 49.7K.
- Across the 12 months ending September 2026, Sure Petcare’s estimated Share of Search among smart pet feeder brands worldwide moved from 8.9% to 9.3%, and its estimated monthly branded searches moved from 31.7K to 31.6K.
How did search popularity change for smart pet feeder brands worldwide in September 2026?
2 changes
In September 2026, Sure Petcare gained estimated Share of Search among smart pet feeder brands worldwide, from 8.7% to 9.3%.
In September 2026, PetSafe lost estimated Share of Search among smart pet feeder brands worldwide, from 15.1% to 14.6%.
Other head-to-heads among smart pet feeder brands
How each brand is measured
Brandwave collects information about searches that people make online using PetSafe’s and Sure Petcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PetSafe
8 branded search terms
- automatic feeder petsafe
- pet safe
- petsafe
- petsafe cat feeder
- petsafe dog feeder
- petsafe pet feeder
- petsafe smart feed
- petsafe smartfeed
Sure Petcare
5 branded search terms
- felaqua
- sure petcare surefeed
- surefeed
- surefeed connect
- sureflap
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.