Xero vs Zoho Books:Which is more popular by branded search?
In August 2026, Xero had more branded searches than Zoho Books among small business accounting platforms worldwide. Xero was estimated to have 1.9M branded searches compared to Zoho Books’ 827K, and held a 45.6% Share of Search versus Zoho Books’ 19.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Xero or Zoho Books?
Compare accounting and invoicing software used by small and midsize businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xero, Zoho Books. The figures are in the table below the chart.
View monthly share of search table
| Month | Xero | QuickBooks Online | Zoho Books | FreshBooks | Wave | Sage Accounting |
|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 30.8% | 16.7% | 2.3% | 2.1% | 1.1% |
| Nov 2025 | 50% | 27.1% | 17.9% | 2% | 1.9% | 1.1% |
| Dec 2025 | 42.3% | 33.9% | 18.4% | 2.1% | 2.3% | 0.96% |
| Jan 2026 | 43.7% | 35% | 15.5% | 2.1% | 2.5% | 1.2% |
| Feb 2026 | 47.4% | 31% | 16.8% | 1.5% | 1.9% | 1.3% |
| Mar 2026 | 44.3% | 35.4% | 15.7% | 1.5% | 1.8% | 1.2% |
| Apr 2026 | 47.4% | 31.1% | 16.8% | 1.5% | 1.9% | 1.3% |
| May 2026 | 47.6% | 31.2% | 17% | 1.3% | 1.6% | 1.3% |
| Jun 2026 | 47.2% | 31.1% | 16.8% | 1.9% | 1.8% | 1.3% |
| Jul 2026 | 50.7% | 27.5% | 18.3% | 1.1% | 1.3% | 1.1% |
| Aug 2026 | 45.6% | 30% | 19.9% | 1.8% | 1.6% | 1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Xero and Zoho Books comparison changed over the last 12 months?
3 findings
- Xero was ahead of Zoho Books in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Xero’s estimated Share of Search among small business accounting platforms worldwide moved from 47% to 45.6%, and its estimated monthly branded searches held steady at 1.9M.
- Across the 11 months ending August 2026, Zoho Books’ estimated Share of Search among small business accounting platforms worldwide moved from 16.7% to 19.9%, and its estimated monthly branded searches moved from 675K to 827K.
How did search popularity change for small business accounting platforms worldwide in August 2026?
2 changes
In August 2026, Zoho Books gained estimated Share of Search among small business accounting platforms worldwide, from 18.3% to 19.9%.
In August 2026, Xero lost estimated Share of Search among small business accounting platforms worldwide, from 50.7% to 45.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Xero’s and Zoho Books’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Xero
7 branded search terms
- xero
- xero accounting
- xero accounting software
- xero invoicing
- xero payroll
- xero tax
- xero tax software
Zoho Books
2 branded search terms
- zoho books
- zoho books accounting
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.