Conair vs Kitsch:Which is more popular by branded search?
In August 2026, Kitsch had more branded searches than Conair among shower cap brands worldwide. Kitsch was estimated to have 368K branded searches compared to Conair’s 60.5K, and held an 85.5% Share of Search versus Conair’s 14.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Conair or Kitsch?
Compare the shower cap brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kitsch, Conair. The figures are in the table below the chart.
View monthly share of search table
| Month | Kitsch | Conair | Amazer | Betty Dain | Shhhowercap | Aqua Splash |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.8% | 16.7% | 0.29% | 0.16% | 0.04% | — |
| Nov 2025 | 87.8% | 11.8% | 0.21% | 0.11% | 0.04% | — |
| Dec 2025 | 85.6% | 14.1% | 0.2% | 0.11% | 0.03% | — |
| Jan 2026 | 85.5% | 14.1% | 0.25% | 0.17% | 0.03% | — |
| Feb 2026 | 85.5% | 14% | 0.3% | 0.17% | 0.03% | — |
| Mar 2026 | 85.4% | 14% | 0.3% | 0.2% | 0.03% | — |
| Apr 2026 | 85.5% | 14% | 0.3% | 0.17% | 0.03% | — |
| May 2026 | 82.9% | 16.7% | 0.2% | 0.16% | 0.02% | — |
| Jun 2026 | 82.9% | 16.7% | 0.23% | 0.13% | 0.02% | — |
| Jul 2026 | 85.5% | 14.1% | 0.23% | 0.14% | 0.03% | — |
| Aug 2026 | 85.5% | 14.1% | 0.23% | 0.17% | 0.03% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Conair and Kitsch comparison changed over the last 12 months?
3 findings
- Kitsch was ahead of Conair in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Conair’s estimated Share of Search among shower cap brands worldwide moved from 16.7% to 14.1%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 11 months ending August 2026, Kitsch’s estimated Share of Search among shower cap brands worldwide moved from 82.8% to 85.5%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for shower cap brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Conair worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Conair’s and Kitsch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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