IKEA vs Songmics:Which is more popular by branded search?
In August 2026, IKEA had more branded searches than Songmics among shoe racks worldwide. IKEA was estimated to have 55.6M branded searches compared to Songmics’ 90.5K, and held a 99.7% Share of Search versus Songmics’ 0.16%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, IKEA or Songmics?
Compare the shoe racks people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for IKEA, Songmics. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Songmics | ClosetMaid | Whitmor | Zober | Simple Houseware |
|---|---|---|---|---|---|---|
| Oct 2025 | 99.8% | 0.13% | 0.05% | 0.03% | <0.01% | <0.01% |
| Nov 2025 | 99.8% | 0.16% | 0.05% | 0.03% | <0.01% | <0.01% |
| Dec 2025 | 99.8% | 0.16% | 0.05% | 0.03% | <0.01% | <0.01% |
| Jan 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Feb 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Mar 2026 | 99.7% | 0.16% | 0.06% | 0.04% | <0.01% | <0.01% |
| Apr 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| May 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Jun 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Jul 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Aug 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the IKEA and Songmics comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Songmics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IKEA’s estimated Share of Search among shoe racks worldwide moved from 99.8% to 99.7%, and its estimated monthly branded searches held steady at 55.6M.
- Across the 11 months ending August 2026, Songmics’ estimated Share of Search among shoe racks worldwide moved from 0.13% to 0.16%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for shoe racks worldwide in August 2026?
1 change
Estimated monthly branded searches for Songmics worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using IKEA’s and Songmics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.