Brandwave

Excalibur vs Hegner:Which is more popular?

In September 2026, Hegner had more branded searches than Excalibur among scroll saw brands worldwide. Hegner had about 2,900 branded searches, while Excalibur had 720. Hegner made up 29.8% of all scroll saw brand searches we track, and Excalibur accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about scroll saw brands, Excalibur and Hegner each appeared in one of the five answers. Excalibur and Hegner were each mentioned first in one of the two answers that named either.

Among scroll saw brands worldwide in September 2026

Who do people search for more?

Hegner, about 4 searches for every 1 for Excalibur

Hegner 2.9K searchesExcalibur 720 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Excalibur in 1 of 5Hegner in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Excalibur first in 1Hegner first in 1

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Top scroll saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Excalibur and Hegner were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Excalibur and Hegner were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. WEN2nd
  3. Jet3rd
  4. Delta4th
  5. Excalibur5th
  6. Hegner6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WEN4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hegner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Delta1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Excalibur1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about scroll saw brands

5 answers
  • Asked ChatGPT

    “What's the best scroll saw for a beginner?”

    1. 1WEN
    2. 2DeWalt
  • Asked ChatGPT

    “Which scroll saw brand is best?”

    1. 1DeWalt
    2. 2Jet
    3. 3WEN
    4. 4Hegner
  • Asked ChatGPT

    “What scroll saw should I buy for fretwork?”

    1. 1DeWalt
    2. 2WEN
    3. 3Excalibur
  • Searched Google, AI Overview

    “scroll saw”

    1. 1WEN
    2. 2DeWalt
  • Searched Google, AI Overview

    “best scroll saw”

    1. 1DeWalt
    2. 2Delta
    3. 3Jet

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Excalibur or Hegner more popular in search?

This chart shows how often people search Google for Excalibur and Hegner by name. Each line represents a brand's share of searches for all six scroll saw brands we track, month by month, from English-language searches worldwide.

Excalibur and Hegner among scroll saw brands worldwide, by month

Share of searches by month for Hegner, Excalibur. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltHegnerDeltaWENExcaliburJet
Oct 202531.8%32.7%16.8%8.8%6.4%3.4%
Nov 202534.8%29.2%15%10.3%7%3.8%
Dec 202536.6%25.1%12.9%16.3%6%3.3%
Jan 202647.9%21.9%9.5%14.2%4.3%2.3%
Feb 202637.9%16.7%9.2%31%3.4%1.8%
Mar 202634.5%17.8%8.4%34.5%3.1%1.7%
Apr 202651.5%12.9%8.3%22.9%3.1%1.4%
May 202643.8%13.4%8.7%29.2%3.2%1.7%
Jun 202628.2%29.1%15.3%18.8%5.6%3.1%
Jul 202628.5%24%15.4%22.6%7%2.5%
Aug 202631.6%27%17.4%14.1%6.4%3.5%
Sep 202629.8%29.8%16.4%13.3%7.4%3.3%

How has the Excalibur and Hegner comparison changed over the last 12 months?

3 findings
  • Hegner was ahead of Excalibur in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Excalibur’s share of searches among scroll saw brands worldwide moved from 6.4% to 7.4%, and its estimated monthly branded searches held steady at 720.
  • Across the 12 months ending September 2026, Hegner’s share of searches among scroll saw brands worldwide moved from 32.7% to 29.8%, and its estimated monthly branded searches moved from 3.7K to 2.9K.

How did search popularity change for scroll saw brands worldwide in September 2026?

2 changes
  1. In September 2026, Hegner gained share of searches among scroll saw brands worldwide, from 27% to 29.8%.

  2. In September 2026, Excalibur gained share of searches among scroll saw brands worldwide, from 6.4% to 7.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Excalibur’s and Hegner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Excalibur

1 branded search term

  • excalibur scroll saw

Hegner

2 branded search terms

  • hegner
  • hegner scroll saw

How the Brand Demand Index is measured

Other head-to-heads among scroll saw brands

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