Instantly vs Reply.io:Which is more popular by branded search?
In August 2026, Instantly had more branded searches than Reply.io among sales prospecting platforms worldwide. Instantly was estimated to have 34.4K branded searches compared to Reply.io’s 3K, and held a 5.4% Share of Search versus Reply.io’s 0.47%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Instantly or Reply.io?
Compare the platforms sales teams find prospects with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Instantly, Reply.io. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo | lemlist | Smartlead | Instantly | Reply.io |
|---|---|---|---|---|---|
| Oct 2025 | 68.4% | 17.8% | 6.3% | 6.7% | 0.73% |
| Nov 2025 | 72.3% | 15.7% | 5.5% | 5.9% | 0.52% |
| Dec 2025 | 74.2% | 13.2% | 5.9% | 6.1% | 0.65% |
| Jan 2026 | 74.4% | 13.3% | 5.7% | 6% | 0.54% |
| Feb 2026 | 72.2% | 15.6% | 5.8% | 5.9% | 0.52% |
| Mar 2026 | 77.9% | 11.5% | 4.9% | 5.2% | 0.47% |
| Apr 2026 | 81.1% | 9.8% | 4.3% | 4.5% | 0.33% |
| May 2026 | 79.6% | 9.6% | 5.1% | 5.3% | 0.41% |
| Jun 2026 | 77% | 11.4% | 6% | 5.2% | 0.46% |
| Jul 2026 | 76.9% | 11.4% | 6% | 5.2% | 0.55% |
| Aug 2026 | 81.2% | 6.7% | 6.3% | 5.4% | 0.47% |
| Sep 2026 | — | — | — | — | — |
How has the Instantly and Reply.io comparison changed over the last 12 months?
3 findings
- Instantly was ahead of Reply.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Instantly’s estimated Share of Search among sales prospecting platforms worldwide moved from 6.7% to 5.4%, and its estimated monthly branded searches moved from 34.9K to 34.4K.
- Across the 11 months ending August 2026, Reply.io’s estimated Share of Search among sales prospecting platforms worldwide moved from 0.73% to 0.47%, and its estimated monthly branded searches moved from 3.8K to 3K.
How did search popularity change for sales prospecting platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Reply.io worldwide fell 21% over 11 measured months, from 3.8K to 3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Instantly’s and Reply.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.