CaptivateIQ vs Varicent:Which is more popular?
In September 2026, CaptivateIQ had more branded searches than Varicent among sales commission platforms worldwide. CaptivateIQ had about 6,600 branded searches, while Varicent had 5,400. CaptivateIQ made up 17.5% of all sales commission platform searches we track, and Varicent accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about sales commission platforms, CaptivateIQ appeared in all five answers and Varicent in one. CaptivateIQ was mentioned before Varicent in every answer.
Who do people search for more?
CaptivateIQ, about 22% more searches than Varicent
Who does AI mention more?
CaptivateIQ, mentioned in every answer we collected
Who does AI recommend more?
CaptivateIQ, named ahead of Varicent in every answer
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Top sales commission platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CaptivateIQ appeared in all five answers. Varicent was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. CaptivateIQ was listed before Varicent in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- CaptivateIQ1st
Salesforce Spiff2nd- Spiff3rd
QuotaPath4th
Xactly5th
Performio6th
Everstage7th
Varicent8th
Qobra–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CaptivateIQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Salesforce Spiff5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Spiff5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- QuotaPath4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Xactly3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Everstage3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Performio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Varicent1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Qobra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sales commission platforms
5 answers
Asked ChatGPT
“Which sales commission platform should I use?”
Asked ChatGPT
“What are the best sales commission platforms?”
Asked ChatGPT
“What's the best sales commission platform for a sales team?”
Searched Google, AI Overview
“sales incentive software”
Searched Google, AI Overview
“commission tracking software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is CaptivateIQ or Varicent more popular in search?
This chart shows how often people search Google for CaptivateIQ and Varicent by name. Each line represents a brand's share of searches for all nine sales commission platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for CaptivateIQ, Varicent. The figures are in the table below the chart.
View monthly share of searches table
| Month | Xactly | CaptivateIQ | Varicent | Everstage | Qobra | QuotaPath | Performio | Salesforce Spiff | Spiff |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 18.8% | 15.3% | 8.4% | 8.4% | 6.7% | 5.6% | 3% | 3.5% |
| Nov 2025 | 29.7% | 18.3% | 15% | 10% | 10% | 5.3% | 5.3% | 2.8% | 3.6% |
| Dec 2025 | 30.1% | 18.6% | 15.3% | 10.2% | 10.2% | 5.4% | 4.6% | 2.5% | 3.2% |
| Jan 2026 | 30.4% | 19.1% | 15.6% | 10.4% | 8.5% | 5.7% | 4.6% | 2.4% | 3.4% |
| Feb 2026 | 28.5% | 17.6% | 17.6% | 9.6% | 9.6% | 6.4% | 5.1% | 2.4% | 3.1% |
| Mar 2026 | 29.5% | 18.6% | 15.1% | 10.1% | 10.1% | 5.5% | 5.5% | 2.3% | 3.3% |
| Apr 2026 | 30.4% | 19.1% | 15.6% | 10.4% | 8.5% | 5.7% | 4.5% | 2.4% | 3.6% |
| May 2026 | 28.8% | 22.1% | 14.7% | 9.9% | 7.9% | 5.2% | 5.2% | 2.7% | 3.5% |
| Jun 2026 | 28.4% | 17.8% | 14.6% | 11.9% | 9.7% | 5.1% | 6.5% | 2.7% | 3.4% |
| Jul 2026 | 26.7% | 20.5% | 13.7% | 13.7% | 9.1% | 4.8% | 6.1% | 2.5% | 3% |
| Aug 2026 | 28.7% | 22% | 14.7% | 12% | 6.5% | 5.2% | 5.2% | 2.4% | 3.3% |
| Sep 2026 | 27.9% | 17.5% | 14.3% | 11.7% | 9.5% | 6.4% | 5.1% | 4.2% | 3.5% |
How has the CaptivateIQ and Varicent comparison changed over the last 12 months?
3 findings
- CaptivateIQ was ahead of Varicent in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CaptivateIQ’s share of searches among sales commission platforms worldwide moved from 18.8% to 17.5%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Varicent’s share of searches among sales commission platforms worldwide moved from 15.3% to 14.3%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for sales commission platforms worldwide in September 2026?
2 changes
In September 2026, CaptivateIQ lost share of searches among sales commission platforms worldwide, from 22% to 17.5%.
Estimated monthly branded searches for Varicent worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CaptivateIQ’s and Varicent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CaptivateIQ
1 branded search term
- captivateiq
Varicent
1 branded search term
- varicent
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