Brandwave

Blue Ox vs Thetford:Which is more popular?

In October 2026, Blue Ox had more branded searches than Thetford among RV accessories worldwide. Blue Ox had about 24,100 branded searches, while Thetford had 18,100. Blue Ox made up 19.5% of all RV accessory searches we track, and Thetford accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about RV accessories, Blue Ox and Thetford each appeared in one of the five answers.

Among RV accessories worldwide in October 2026

Who do people search for more?

Blue Ox, about 33% more searches than Thetford

Blue Ox 24.1K searchesThetford 18.1K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Blue Ox in 1 of 5Thetford in 1 of 5

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Top RV accessories in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blue Ox and Thetford were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Camco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dometic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue Ox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thetford1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carefree1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Truma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thule0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AL-KO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about RV accessories

5 answers

  • Asked ChatGPT

    “Which RV accessory should I buy?”

    1. Asked ChatGPT

      “What are the best RV accessory brands?”

      1. 1Camco
      2. 2Blue Ox
      3. 3Dometic
      4. 4Thetford
      5. 5Carefree

    2. Asked ChatGPT

      “What's the best RV accessory for full time travel?”

      1. Searched Google, AI Overview

        “rv accessories”

        1. 1Camco

      2. Searched Google, AI Overview

        “rv camping gear”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

        Is Blue Ox or Thetford more popular in search?

        This chart shows how often people search Google for Blue Ox and Thetford by name. Each line represents a brand's share of searches for all nine RV accessory brands we track, month by month, from English-language searches worldwide.

        Blue Ox and Thetford among RV accessories worldwide, by month

        Share of searches by month for Blue Ox, Thetford. The figures are in the table below the chart.

        View monthly share of searches table
        MonthDometicBlue OxThetfordCarefreeCamcoCamecTrumaThuleAL-KO
        Nov 202567.4%17.7%10.7%2.6%0.57%0.42%0.42%0.2%0.06%
        Dec 202565.7%20.4%10.3%2%0.49%0.4%0.48%0.21%0.09%
        Jan 202664.8%20.7%10.2%2.4%0.6%0.5%0.4%0.24%0.12%
        Feb 202667.3%18%10.7%2.1%0.77%0.42%0.31%0.26%0.18%
        Mar 202667.8%15.2%13.1%2.1%0.71%0.28%0.23%0.38%0.12%
        Apr 202664.1%17.1%15.1%2%0.67%0.33%0.27%0.31%0.12%
        May 202666.2%14.5%15.7%2.1%0.64%0.28%0.2%0.25%0.1%
        Jun 202668%14.8%13.1%2.6%0.63%0.28%0.19%0.32%0.1%
        Jul 202668.2%12.3%15.9%2.1%0.63%0.28%0.2%0.35%0.08%
        Aug 202668.2%12.1%16%2.1%0.7%0.23%0.19%0.3%0.12%
        Sep 202666.5%14.5%15.7%2.1%0.49%0.18%0.2%0.28%0.1%
        Oct 202662.2%19.5%14.6%2.3%0.5%0.26%0.24%0.23%0.09%

        How has branded search for Blue Ox and Thetford changed worldwide over the last 12 months?

        3 findings
        • The lead changed hands 4 times in the 12 months ending October 2026: Thetford took it in May 2026, Blue Ox took it in June 2026, Thetford took it in July 2026, Blue Ox took it in October 2026.
        • Across the 12 months ending October 2026, Blue Ox’s share of searches among RV accessories worldwide moved from 17.7% to 19.5%, and its estimated monthly branded searches moved from 20K to 24.1K.
        • Across the 12 months ending October 2026, Thetford’s share of searches among RV accessories worldwide moved from 10.7% to 14.6%, and its estimated monthly branded searches moved from 12.1K to 18.1K.

        How did search popularity change for RV accessories worldwide in October 2026?

        2 changes

        1. In October 2026, Blue Ox overtook Thetford to rank 2nd among RV accessories worldwide, with 19.5% of the searches.

        2. In October 2026, Thetford lost share of searches among RV accessories worldwide, from 15.7% to 14.6%.

        How are Blue Ox’s and Thetford’s branded searches counted?

        3 search terms

        Brandwave collects information about searches that people make online using Blue Ox’s and Thetford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

        Blue Ox

        2 branded search terms

        • blue ox tow
        • blueox

        Thetford

        1 branded search term

        • thetford toilet

        How the Brand Demand Index is measured

        Other head-to-heads among RV accessories

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