Gong vs InsightSquared:Which is more popular?
In September 2026, Gong had more branded searches than InsightSquared among revenue operations platforms worldwide. Gong had about 5,400 branded searches, while InsightSquared had 210. Gong made up 9.8% of all revenue operations platform searches we track, and InsightSquared accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about revenue operations platforms, Gong appeared in all five answers and InsightSquared in none.
Who do people search for more?
Gong, about 26 searches for every 1 for InsightSquared
Who does AI mention more?
Gong, mentioned in every answer we collected
Who does AI recommend more?
Gong, the only one of the two named
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Top revenue operations platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gong appeared in all five answers. InsightSquared did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Salesforce Revenue Cloud4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clari Copilot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Salesloft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BoostUp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
People.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
InsightSquared0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aviso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about revenue operations platforms
5 answers
Asked ChatGPT
“Which revenue operations platform should I use?”
Asked ChatGPT
“What are the best revenue operations platforms?”
Asked ChatGPT
“What's the best revenue operations platform for a sales team?”
Searched Google, AI Overview
“revenue operations platform”
- 1Gong
- 1
Searched Google, AI Overview
“revops software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gong or InsightSquared more popular in search?
This chart shows how often people search Google for Gong and InsightSquared by name. Each line represents a brand's share of searches for all eight revenue operations platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Gong, InsightSquared. The figures are in the table below the chart.
View monthly share of searches table
| Month | Salesloft | BoostUp | Gong | People.ai | Salesforce Revenue Cloud | InsightSquared | Aviso | Clari Copilot |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 14.7% | 12% | 6.5% | 5.3% | 0.71% | 0.12% | 0.07% |
| Nov 2025 | 58.7% | 17.4% | 11.6% | 6.3% | 5.1% | 0.56% | 0.14% | 0.05% |
| Dec 2025 | 54.3% | 19.7% | 13.1% | 7.2% | 4.8% | 0.78% | 0.16% | 0.06% |
| Jan 2026 | 59.9% | 17.8% | 9.7% | 6.5% | 5.2% | 0.7% | 0.18% | 0.05% |
| Feb 2026 | 58.7% | 17.4% | 11.6% | 6.3% | 5.1% | 0.56% | 0.16% | 0.05% |
| Mar 2026 | 52.7% | 15.6% | 19.1% | 7% | 4.6% | 0.76% | 0.13% | 0.08% |
| Apr 2026 | 52.8% | 15.7% | 19.2% | 7% | 4.6% | 0.51% | 0.16% | 0.05% |
| May 2026 | 50.2% | 18.2% | 18.2% | 8.1% | 4.4% | 0.59% | 0.28% | 0.02% |
| Jun 2026 | 49% | 17.8% | 21.7% | 6.5% | 4.3% | 0.47% | 0.16% | 0.04% |
| Jul 2026 | 51% | 18.5% | 18.5% | 6.7% | 4.5% | 0.39% | 0.28% | 0.04% |
| Aug 2026 | 52.2% | 23.1% | 12.6% | 6.9% | 4.6% | 0.4% | 0.21% | 0.04% |
| Sep 2026 | 60.6% | 18% | 9.8% | 6.6% | 4.4% | 0.38% | 0.22% | 0.05% |
How has the Gong and InsightSquared comparison changed over the last 12 months?
3 findings
- Gong was ahead of InsightSquared in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gong’s share of searches among revenue operations platforms worldwide moved from 12% to 9.8%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 12 months ending September 2026, InsightSquared’s share of searches among revenue operations platforms worldwide moved from 0.71% to 0.38%, and its estimated monthly branded searches moved from 480 to 210.
How did search popularity change for revenue operations platforms worldwide in September 2026?
2 changes
In September 2026, Gong lost share of searches among revenue operations platforms worldwide, from 12.6% to 9.8%.
Estimated monthly branded searches for InsightSquared worldwide fell 56.3% over 12 measured months, from 480 to 210 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gong’s and InsightSquared’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gong
1 branded search term
- gong io
InsightSquared
1 branded search term
- insightsquared
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