Brandwave

Mendeley vs Zotero:Which is searched more?

In September 2026, Zotero had more branded searches than Mendeley among reference management software worldwide. Zotero was estimated to have 841K branded searches compared to Mendeley’s 738K, and held a 47.4% Share of Search versus Mendeley’s 41.7%. These are worldwide searches for English-language branded terms.

Share of Search among reference management software worldwide in September 2026Which is more popular in search, Mendeley or Zotero?
Mendeley41.7%738K searches
vs
Zotero47.4%841K searches

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Which is more popular in search, Mendeley or Zotero?

Compare services and tools used to organize research references and citations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mendeley and Zotero among reference management software worldwide, by month

Share of Search by month for Zotero, Mendeley. The figures are in the table below the chart.

View monthly share of search table
MonthZoteroMendeleyEndNoteRefWorksPaperpile
Oct 202546.1%40.6%9.3%2.8%1.2%
Nov 202542.5%44.9%8.5%2.6%1.4%
Dec 202541%44.4%10%2.5%2%
Jan 202649.2%36.4%9.9%2.5%2%
Feb 202649.2%36.3%9.8%3%1.6%
Mar 202648.5%35.2%11.8%3%1.6%
Apr 202646.1%40.8%9.2%2.3%1.5%
May 202646.2%40.8%9.2%2.3%1.5%
Jun 202646.1%41.4%9.1%1.5%1.9%
Jul 202651.2%37.4%8.3%1.4%1.7%
Aug 202646.5%41.5%9.2%1.3%1.5%
Sep 202647.4%41.7%7.7%1.9%1.3%

How has the Mendeley and Zotero comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Mendeley took it in November 2025, Zotero took it in January 2026.
  • Across the 12 months ending September 2026, Mendeley’s estimated Share of Search among reference management software worldwide moved from 40.6% to 41.7%, and its estimated monthly branded searches moved from 891K to 738K.
  • Across the 12 months ending September 2026, Zotero’s estimated Share of Search among reference management software worldwide moved from 46.1% to 47.4%, and its estimated monthly branded searches moved from 1M to 841K.

How did search popularity change for reference management software worldwide in September 2026?

  1. In September 2026, Zotero gained estimated Share of Search among reference management software worldwide, from 46.5% to 47.4%.

  2. Estimated monthly branded searches for Mendeley worldwide fell 17.1% over 12 measured months, from 891K to 738K in September 2026.

Other head-to-heads among reference management software

How each brand is measured

Brandwave collects information about searches that people make online using Mendeley’s and Zotero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mendeley

4 branded search terms

  • mendeley
  • mendeley app
  • mendeley reference manager
  • mendeley software

Zotero

3 branded search terms

  • reference manager zotero
  • zotero
  • zotero app

How the Brand Demand Index is measured

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