Brandwave

GearWrench vs Tekton:Which is more popular?

In September 2026, Tekton had more branded searches than GearWrench among ratchet spanners brands worldwide. Tekton had about 74,000 branded searches, while GearWrench had 49,500. Tekton made up 3.1% of all ratchet spanners brand searches we track, and GearWrench accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about ratchet spanners brands, GearWrench appeared in all five answers and Tekton in three. GearWrench was mentioned before Tekton in every answer.

Among ratchet spanners brands worldwide in September 2026

Who do people search for more?

Tekton, about 49% more searches than GearWrench

Tekton 74K searchesGearWrench 49.5K searches

Who does AI mention more?

GearWrench, mentioned in every answer we collected

GearWrench in 5 of 5Tekton in 3 of 5

Who does AI recommend more?

GearWrench, named ahead of Tekton in every answer

GearWrench first in 4Tekton never first

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Top ratchet spanners brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GearWrench appeared in all five answers. Tekton was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. GearWrench was listed before Tekton in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GearWrench1st
  2. Wera2nd
  3. Tekton3rd
  4. Facom4th
  5. Milwaukee5th
  6. Snap-on6th
  7. Kincrome–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GearWrench5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tekton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snap-on2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Facom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wera2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kincrome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ratchet spanners brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is GearWrench or Tekton more popular in search?

This chart shows how often people search Google for GearWrench and Tekton by name. Each line represents a brand's share of searches for all seven ratchet spanners brands we track, month by month, from English-language searches worldwide.

GearWrench and Tekton among ratchet spanners brands worldwide, by month

Share of searches by month for Tekton, GearWrench. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeSnap-onTektonFacomGearWrenchWeraKincrome
Oct 202580.7%10.8%2.2%2.2%1.8%1.8%0.53%
Nov 202578.1%12.8%2.1%2.1%2.1%2.1%0.63%
Dec 202579.7%10.7%2.2%2.2%2.2%2.6%0.53%
Jan 202676.6%12.6%2.5%2.5%2.5%2.5%0.62%
Feb 202677.4%12.7%2.6%2.1%2.1%2.6%0.63%
Mar 202677.4%12.7%2.6%2.1%2.1%2.6%0.63%
Apr 202677.4%12.7%2.6%2.1%2.1%2.6%0.63%
May 202677.6%12.8%2.6%1.7%2.1%2.6%0.63%
Jun 202679.9%10.7%2.6%1.8%2.2%2.2%0.65%
Jul 202677.7%10.4%5.7%1.7%1.7%2.1%0.63%
Aug 202676.6%12.6%3.8%1.7%2.1%2.5%0.76%
Sep 202677.2%12.7%3.1%2.1%2.1%2.1%0.76%

How has the GearWrench and Tekton comparison changed over the last 12 months?

3 findings
  • Tekton was ahead of GearWrench in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GearWrench’s share of searches among ratchet spanners brands worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, Tekton’s share of searches among ratchet spanners brands worldwide moved from 2.2% to 3.1%, and its estimated monthly branded searches moved from 60.5K to 74K.

How did search popularity change for ratchet spanners brands worldwide in September 2026?

1 change

  1. In September 2026, Tekton lost share of searches among ratchet spanners brands worldwide, from 3.8% to 3.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GearWrench’s and Tekton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GearWrench

1 branded search term

  • gearwrench

Tekton

1 branded search term

  • tekton

How the Brand Demand Index is measured

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