Brandwave

Conga vs Zuora:Which is more popular?

In September 2026, Zuora had more branded searches than Conga among quote to cash platforms worldwide. Zuora had about 14,800 branded searches, while Conga had 880. Zuora made up 70% of all quote to cash platform searches we track, and Conga accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about quote to cash platforms, Conga appeared in four of the five answers and Zuora in three. Conga was mentioned before Zuora in three out of five answers.

Among quote to cash platforms worldwide in September 2026

Who do people search for more?

Zuora, about 17 searches for every 1 for Conga

Zuora 14.8K searchesConga 880 searches

Who does AI mention more?

Conga, mentioned in 4 of 5 answers, Zuora in 3

Conga in 4 of 5Zuora in 3 of 5

Who does AI recommend more?

Conga, named ahead of Zuora in 3 of 5 answers

Conga first in 3Zuora first in 2

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Top quote to cash platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Conga was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zuora was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Conga was listed before Zuora in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salesforce Revenue Cloud1st
  2. DealHub2nd
  3. Zuora3rd
  4. Conga4th
  5. Tacton–
  6. PROS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salesforce Revenue Cloud4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Conga4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zuora3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DealHub3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tacton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PROS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about quote to cash platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Conga or Zuora more popular in search?

This chart shows how often people search Google for Conga and Zuora by name. Each line represents a brand's share of searches for all six quote to cash platforms we track, month by month, from English-language searches worldwide.

Conga and Zuora among quote to cash platforms worldwide, by month

Share of searches by month for Zuora, Conga. The figures are in the table below the chart.

View monthly share of searches table
MonthZuoraSalesforce Revenue CloudTactonCongaPROSDealHub
Oct 202567.5%13.4%10.8%4.8%2.3%1.2%
Nov 202568.4%13.4%11.1%4.1%1.9%1.2%
Dec 202572%11.7%9.2%3.5%2%1.6%
Jan 202668.4%13.4%11.1%3.3%1.9%1.8%
Feb 202667.7%13.3%11%4%2.2%1.8%
Mar 202671.7%11.5%9.5%3.5%2%1.9%
Apr 202668%13.3%11%4%1.8%1.8%
May 202670.3%11.4%11.4%3.4%1.6%1.9%
Jun 202672.5%11.8%9.3%3.5%1.3%1.6%
Jul 202665.7%13%13%4.8%1.8%1.7%
Aug 202670.6%11.4%11.4%3.4%1.6%1.5%
Sep 202670%11.4%11.4%4.2%1.6%1.5%

How has the Conga and Zuora comparison changed over the last 12 months?

3 findings
  • Zuora was ahead of Conga in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Conga’s share of searches among quote to cash platforms worldwide moved from 4.8% to 4.2%, and its estimated monthly branded searches moved from 1.3K to 880.
  • Across the 12 months ending September 2026, Zuora’s share of searches among quote to cash platforms worldwide moved from 67.5% to 70%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for quote to cash platforms worldwide in September 2026?

2 changes
  1. In September 2026, Conga gained share of searches among quote to cash platforms worldwide, from 3.4% to 4.2%.

  2. In September 2026, Zuora lost share of searches among quote to cash platforms worldwide, from 70.6% to 70%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Conga’s and Zuora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Conga

1 branded search term

  • conga cpq

Zuora

1 branded search term

  • zuora

How the Brand Demand Index is measured

Other head-to-heads among quote to cash platforms

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