Brandwave

Amplitude vs Pendo:Which is more popular by branded search?

In August 2026, Pendo had more branded searches than Amplitude among product led growth platforms worldwide. Pendo was estimated to have 37.5K branded searches compared to Amplitude’s 4.2K, and held a 69% Share of Search versus Amplitude’s 7.7%. These are worldwide searches for English-language branded terms.

Share of Search among product led growth platforms worldwide in August 2026Which is more popular in search, Amplitude or Pendo?
Amplitude7.7%4.2K searches
vs
Pendo69%37.5K searches

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Which is more popular in search, Amplitude or Pendo?

Compare the platforms used to grow a product through its own users. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Amplitude and Pendo among product led growth platforms worldwide, by month

Share of Search by month for Pendo, Amplitude. The figures are in the table below the chart.

View monthly share of search table
MonthPendoAppcuesUserpilotAmplitudeChameleon
Oct 202567.7%10.5%12.6%8.7%0.5%
Nov 202566.2%12.4%12.3%8.6%0.49%
Dec 202569.1%10.7%10.5%9.2%0.51%
Jan 202670.3%10.9%10.6%7.8%0.36%
Feb 202662.2%13.8%11%12.4%0.53%
Mar 202665.3%11.9%11.6%10.8%0.37%
Apr 202669%10.6%10.3%9.7%0.33%
May 202664%14.7%9.6%11.3%0.38%
Jun 202667.4%12.6%10.1%9.5%0.4%
Jul 202663.3%14%11.6%10.6%0.54%
Aug 202669%12.7%10.3%7.7%0.33%
Sep 2026—————

How has the Amplitude and Pendo comparison changed over the last 12 months?

  • Pendo was ahead of Amplitude in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Amplitude’s estimated Share of Search among product led growth platforms worldwide moved from 8.7% to 7.7%, and its estimated monthly branded searches moved from 5.8K to 4.2K.
  • Across the 11 months ending August 2026, Pendo’s estimated Share of Search among product led growth platforms worldwide moved from 67.7% to 69%, and its estimated monthly branded searches moved from 44.9K to 37.5K.

How did search popularity change for product led growth platforms worldwide in August 2026?

  1. In August 2026, Pendo gained estimated Share of Search among product led growth platforms worldwide, from 63.3% to 69%.

  2. In August 2026, Amplitude lost estimated Share of Search among product led growth platforms worldwide, from 10.6% to 7.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Amplitude’s and Pendo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amplitude

2 branded search terms

  • amplitude analytics
  • amplitude product analytics

Pendo

4 branded search terms

  • pendo
  • pendo io
  • pendo user onboarding
  • pendo.io

How the Brand Demand Index is measured

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