Brandwave

Celonis vs Software AG:Which is more popular?

In September 2026, Celonis had more branded searches than Software AG among process mining platforms worldwide. Celonis had about 74,000 branded searches, while Software AG had 5,400. Celonis made up 35% of all process mining platform searches we track, and Software AG accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about process mining platforms, Celonis appeared in all five answers and Software AG in one. Celonis was mentioned before Software AG in every answer.

Among process mining platforms worldwide in September 2026

Who do people search for more?

Celonis, about 14 searches for every 1 for Software AG

Celonis 74K searchesSoftware AG 5.4K searches

Who does AI mention more?

Celonis, mentioned in every answer we collected

Celonis in 5 of 5Software AG in 1 of 5

Who does AI recommend more?

Celonis, named ahead of Software AG in every answer

Celonis first in 5Software AG never first

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Top process mining platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Celonis appeared in all five answers. Software AG was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Celonis was listed before Software AG in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Celonis1st
  2. Signavio2nd
  3. UiPath3rd
  4. Microsoft Power Automate Process Mining4th
  5. IBM Process Mining5th
  6. KYP.ai6th
  7. Apromore7th
  8. Software AG8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UiPath5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Celonis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Signavio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Power Automate Process Mining4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apromore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IBM Process Mining3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KYP.ai2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Software AG1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about process mining platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Celonis or Software AG more popular in search?

This chart shows how often people search Google for Celonis and Software AG by name. Each line represents a brand's share of searches for all eight process mining platforms we track, month by month, from English-language searches worldwide.

Celonis and Software AG among process mining platforms worldwide, by month

Share of searches by month for Celonis, Software AG. The figures are in the table below the chart.

View monthly share of searches table
MonthUiPathCelonisSignavioSoftware AGApromoreKYP.aiIBM Process MiningMicrosoft Power Automate Process Mining
Oct 202561.5%22.6%10.1%3%2.5%0.12%0.15%0.03%
Nov 202554%29.6%10.8%4%1.2%0.19%0.16%0.04%
Dec 202561.2%27.4%6.7%3.7%0.7%0.12%0.12%0.05%
Jan 202660.2%27%8.1%3.6%0.69%0.22%0.14%0.08%
Feb 202655.7%30.5%9.2%3.3%0.78%0.2%0.16%0.07%
Mar 202654.5%29.9%10.9%3.3%0.97%0.24%0.19%0.07%
Apr 202656%30.7%9.2%2.7%0.79%0.24%0.2%0.06%
May 202652.4%35.1%8.6%2.6%0.93%0.23%0.15%0.07%
Jun 202650.9%34.2%10.3%3.1%1.1%0.22%0.18%0.08%
Jul 202652%35%8.6%3.1%0.9%0.18%0.18%0.07%
Aug 202650.7%33.9%10.1%3.7%1.1%0.18%0.18%0.08%
Sep 202652.1%35%8.6%2.6%1.4%0.18%0.15%0.07%

How has the Celonis and Software AG comparison changed over the last 12 months?

3 findings

How did search popularity change for process mining platforms worldwide in September 2026?

2 changes
  1. In September 2026, Celonis gained share of searches among process mining platforms worldwide, from 33.9% to 35%.

  2. In September 2026, Software AG lost share of searches among process mining platforms worldwide, from 3.7% to 2.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Celonis’ and Software AG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Celonis

1 branded search term

  • celonis

Software AG

1 branded search term

  • softwareag

How the Brand Demand Index is measured

Other head-to-heads among process mining platforms

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