Brandwave

Bosch vs DeWalt:Which is more popular?

In September 2026, DeWalt had more branded searches than Bosch among power screwdriver brands worldwide. DeWalt had about 673,000 branded searches, while Bosch had 590. DeWalt made up 15.4% of all power screwdriver brand searches we track, and Bosch accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about power screwdriver brands, Bosch and DeWalt each appeared in four of the five answers. DeWalt was mentioned before Bosch in three out of four answers.

Among power screwdriver brands worldwide in September 2026

Who do people search for more?

DeWalt, about 1141 searches for every 1 for Bosch

DeWalt 673K searchesBosch 590 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Bosch in 4 of 5DeWalt in 4 of 5

Who does AI recommend more?

DeWalt, named ahead of Bosch in 3 of 4 answers

DeWalt first in 3Bosch first in 1

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Top power screwdriver brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch and DeWalt were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was listed before Bosch in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Milwaukee2nd
  3. Bosch3rd
  4. Ryobi4th
  5. Makita5th
  6. Craftsman–
  7. WORX–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WORX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power screwdriver brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bosch or DeWalt more popular in search?

This chart shows how often people search Google for Bosch and DeWalt by name. Each line represents a brand's share of searches for all seven power screwdriver brands we track, month by month, from English-language searches worldwide.

Bosch and DeWalt among power screwdriver brands worldwide, by month

Share of searches by month for DeWalt, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaRyobiDeWaltCraftsmanBoschWORX
Oct 202543.8%23.9%14.3%13.2%4.8%0.01%<0.01%
Nov 202540.6%22.1%18%14.9%4.5%0.01%<0.01%
Dec 202543.2%19.3%15.9%15.9%5.8%0.01%<0.01%
Jan 202641.8%18.8%17%15.4%6.9%0.01%<0.01%
Feb 202642.4%19.1%14.4%15.6%8.5%0.01%<0.01%
Mar 202637.8%20.6%18.4%13.9%9.3%0.01%<0.01%
Apr 202639.4%17.7%20.4%14.5%7.9%0.01%<0.01%
May 202639.2%17.6%20.8%14.4%7.9%0.01%<0.01%
Jun 202638.9%17.5%21.5%14.3%7.8%0.01%<0.01%
Jul 202643.1%15.8%19.4%13%8.7%0.01%<0.01%
Aug 202640.5%18.2%18.3%14.9%8.1%0.01%<0.01%
Sep 202641.8%18.8%17.1%15.4%6.9%0.01%<0.01%

How has the Bosch and DeWalt comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among power screwdriver brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 590.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among power screwdriver brands worldwide moved from 13.2% to 15.4%, and its estimated monthly branded searches held steady at 673K.

How did search popularity change for power screwdriver brands worldwide in September 2026?

0 changes

Neither Bosch nor DeWalt moved beyond provider rounding among power screwdriver brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bosch’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch bag

DeWalt

1 branded search term

  • dewalt

How the Brand Demand Index is measured

Other head-to-heads among power screwdriver brands

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