Brandwave

Husqvarna vs Toro:Which is searched more?

In September 2026, Husqvarna had more branded searches than Toro among power broom brands worldwide. Husqvarna was estimated to have 1.1M branded searches compared to Toro’s 122K, and held a 46.5% Share of Search versus Toro’s 5.1%. These are worldwide searches for English-language branded terms.

Share of Search among power broom brands worldwide in September 2026Which is more popular in search, Husqvarna or Toro?
Husqvarna46.5%1.1M searches
vs
Toro5.1%122K searches

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Which is more popular in search, Husqvarna or Toro?

Compare the power broom brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Husqvarna and Toro among power broom brands worldwide, by month

Share of Search by month for Husqvarna, Toro. The figures are in the table below the chart.

View monthly share of search table
MonthStihlHusqvarnaToroECHO
Oct 202544.9%51.3%3.2%0.58%
Nov 202550.6%46%2.6%0.78%
Dec 202554.4%42.9%2.2%0.49%
Jan 202649.2%47.9%2.6%0.37%
Feb 202648.3%48.4%2.9%0.37%
Mar 202646.2%47.6%5.8%0.42%
Apr 202641.6%50.7%7.4%0.43%
May 202640.3%52%7.4%0.35%
Jun 202646%47.5%6.1%0.4%
Jul 202646.5%46%7%0.49%
Aug 202647%45.5%7.1%0.49%
Sep 202647.8%46.5%5.1%0.62%

How has the Husqvarna and Toro comparison changed over the last 12 months?

  • Husqvarna was ahead of Toro in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among power broom brands worldwide moved from 51.3% to 46.5%, and its estimated monthly branded searches moved from 1.3M to 1.1M.
  • Across the 12 months ending September 2026, Toro’s estimated Share of Search among power broom brands worldwide moved from 3.2% to 5.1%, and its estimated monthly branded searches moved from 83K to 122K.

How did search popularity change for power broom brands worldwide in September 2026?

  1. In September 2026, Husqvarna gained estimated Share of Search among power broom brands worldwide, from 45.5% to 46.5%.

  2. In September 2026, Toro lost estimated Share of Search among power broom brands worldwide, from 7.1% to 5.1%.

Other head-to-heads among power broom brands

How each brand is measured

Brandwave collects information about searches that people make online using Husqvarna’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husqvarna

4 branded search terms

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna lawn mower

Toro

4 branded search terms

  • toro mower
  • toro push mower
  • toro riding lawn mower
  • toro zero turn mower

How the Brand Demand Index is measured

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