Brandwave

BIXOLON vs Epson:Which is more popular?

In September 2026, Epson had more branded searches than BIXOLON among POS printer brands worldwide. Epson had about 673,000 branded searches, while BIXOLON had 8,100. Epson made up 87.7% of all POS printer brand searches we track, and BIXOLON accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about POS printer brands, Epson appeared in all five answers and BIXOLON in three. Epson was mentioned before BIXOLON in every answer.

Among POS printer brands worldwide in September 2026

Who do people search for more?

Epson, about 83 searches for every 1 for BIXOLON

Epson 673K searchesBIXOLON 8.1K searches

Who does AI mention more?

Epson, mentioned in every answer we collected

Epson in 5 of 5BIXOLON in 3 of 5

Who does AI recommend more?

Epson, named ahead of BIXOLON in every answer

Epson first in 5BIXOLON never first

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Top POS printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Epson appeared in all five answers. BIXOLON was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Epson was listed before BIXOLON in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epson1st
  2. Star Micronics2nd
  3. BIXOLON3rd
  4. Square4th
  5. Clover5th
  6. Toast6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Star Micronics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BIXOLON3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Square3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Toast2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clover2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about POS printer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BIXOLON or Epson more popular in search?

This chart shows how often people search Google for BIXOLON and Epson by name. Each line represents a brand's share of searches for all six POS printer brands we track, month by month, from English-language searches worldwide.

BIXOLON and Epson among POS printer brands worldwide, by month

Share of searches by month for Epson, BIXOLON. The figures are in the table below the chart.

View monthly share of searches table
MonthEpsonToastCloverBIXOLONStar MicronicsSquare
Oct 202586.3%6.4%5.6%1%0.69%0.02%
Nov 202587.7%5.4%5.2%1.1%0.7%0.01%
Dec 202588.5%5.4%4.4%1.1%0.58%0.01%
Jan 202688.5%5.4%4.7%0.87%0.58%<0.01%
Feb 202686.5%6.3%5.7%0.85%0.69%0.01%
Mar 202685.6%6.4%6.2%1%0.69%0.02%
Apr 202686.4%6.5%5.7%0.85%0.56%0.01%
May 202686.4%6.4%5.6%0.85%0.69%0.02%
Jun 202686.5%6.3%5.6%0.85%0.69%0.02%
Jul 202687.5%5.6%5.5%0.86%0.57%0.01%
Aug 202687.7%5.5%5.5%0.86%0.57%0.01%
Sep 202687.7%5.4%5.2%1.1%0.57%0.02%

How has the BIXOLON and Epson comparison changed over the last 12 months?

3 findings
  • Epson was ahead of BIXOLON in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BIXOLON’s share of searches among POS printer brands worldwide moved from 1% to 1.1%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, Epson’s share of searches among POS printer brands worldwide moved from 86.3% to 87.7%, and its estimated monthly branded searches held steady at 673K.

How did search popularity change for POS printer brands worldwide in September 2026?

1 change
  1. Epson’s share of searches among POS printer brands worldwide has gained ground for 3 months in a row, from 86.5% to 87.7% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BIXOLON’s and Epson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BIXOLON

1 branded search term

  • bixolon

Epson

1 branded search term

  • epson

How the Brand Demand Index is measured

Other head-to-heads among POS printer brands

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