BIXOLON vs Epson:Which is more popular?
In September 2026, Epson had more branded searches than BIXOLON among POS printer brands worldwide. Epson had about 673,000 branded searches, while BIXOLON had 8,100. Epson made up 87.7% of all POS printer brand searches we track, and BIXOLON accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about POS printer brands, Epson appeared in all five answers and BIXOLON in three. Epson was mentioned before BIXOLON in every answer.
Who do people search for more?
Epson, about 83 searches for every 1 for BIXOLON
Who does AI mention more?
Epson, mentioned in every answer we collected
Who does AI recommend more?
Epson, named ahead of BIXOLON in every answer
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Top POS printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Epson appeared in all five answers. BIXOLON was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Epson was listed before BIXOLON in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Star Micronics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- BIXOLON3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Square3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Toast2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clover2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about POS printer brands
5 answers
Asked ChatGPT
“Which POS printer brand should I use?”
Asked ChatGPT
“What are the best POS printer brands?”
Asked ChatGPT
“What's the best POS printer brand for a busy counter?”
Searched Google, AI Overview
“thermal pos printer”
Searched Google, AI Overview
“small business receipt printer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is BIXOLON or Epson more popular in search?
This chart shows how often people search Google for BIXOLON and Epson by name. Each line represents a brand's share of searches for all six POS printer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Epson, BIXOLON. The figures are in the table below the chart.
View monthly share of searches table
| Month | Epson | Toast | Clover | BIXOLON | Star Micronics | Square |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.3% | 6.4% | 5.6% | 1% | 0.69% | 0.02% |
| Nov 2025 | 87.7% | 5.4% | 5.2% | 1.1% | 0.7% | 0.01% |
| Dec 2025 | 88.5% | 5.4% | 4.4% | 1.1% | 0.58% | 0.01% |
| Jan 2026 | 88.5% | 5.4% | 4.7% | 0.87% | 0.58% | <0.01% |
| Feb 2026 | 86.5% | 6.3% | 5.7% | 0.85% | 0.69% | 0.01% |
| Mar 2026 | 85.6% | 6.4% | 6.2% | 1% | 0.69% | 0.02% |
| Apr 2026 | 86.4% | 6.5% | 5.7% | 0.85% | 0.56% | 0.01% |
| May 2026 | 86.4% | 6.4% | 5.6% | 0.85% | 0.69% | 0.02% |
| Jun 2026 | 86.5% | 6.3% | 5.6% | 0.85% | 0.69% | 0.02% |
| Jul 2026 | 87.5% | 5.6% | 5.5% | 0.86% | 0.57% | 0.01% |
| Aug 2026 | 87.7% | 5.5% | 5.5% | 0.86% | 0.57% | 0.01% |
| Sep 2026 | 87.7% | 5.4% | 5.2% | 1.1% | 0.57% | 0.02% |
How has the BIXOLON and Epson comparison changed over the last 12 months?
3 findings
- Epson was ahead of BIXOLON in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BIXOLON’s share of searches among POS printer brands worldwide moved from 1% to 1.1%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Epson’s share of searches among POS printer brands worldwide moved from 86.3% to 87.7%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for POS printer brands worldwide in September 2026?
1 change

Epson’s share of searches among POS printer brands worldwide has gained ground for 3 months in a row, from 86.5% to 87.7% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BIXOLON’s and Epson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among POS printer brands

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